Advanced Website Paths
You know visitors reach your sales pitch on a specific web page. Furthermore, you know that 10% of those visitors follow through with a purchase.
What happens to the 90% who don't purchase?
Next-Page Flow
Nearly any tool will help us figure out which pages the 90% go to next - given enough time and labor.
However, what if we want to know where they go 2 pages out? And which path is most popular?
The Omniture SiteCatalyst™ tool includes a tool specifically for this purpose. Simply choose a page on your site and activate the tool. It will highlight the Next-Page Flow™ for you.
Previous Page Flow
What if we turn this idea on its ear to study the previous page flow? We know that 90% of the visitors to this page do not purchase. Maybe the problem isn't on this page at all.
Maybe the problem is in the previous sales pitch?
Omniture SiteCatalyst can take care of this issue for us as well. The Previous-Page Flow™ tool will highlight the motion into this page.
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