Scenario Reports
What is your current conversion rate from Pay Per Click (PPC) visitors to leads?
Any idea what your ROI is on your email marketing program?
You may pay anywhere from $.75 to $35 per click on competitive keywords and you really need to know if that traffic is worth the money.
Scenario Reports
Custom scenario reports enable us study the effectiveness of our content by isolating visitor types and studying their movement through the website as a group. We may also look at one group's activity versus another (or all other visitor types).
In this example we are interested in comparing the visitors of Email Marketing (EM), SEO and Paid Search (PS):
- Email Marketing made up 19.7% of the visits but they were 28.5% of the orders.
- SEO Campaigns made up 33.8% of the visits but they were 26.5% of the orders.
- Paid Search made up 9.2% of the visits but they were 9.0% of the orders.
The visitation of SEO campaigns certainly amounts to a larger number of eyes on the website but the Email Marketing campaigns led to a large conversion rate. Paid Search was largest in neither visits nor orders. Furthermore, the conversion rate of Paid Search did not bring a high conversion rate. However, we measure the Paid Search via Return on Ad Spend and that number is fantastic for this site.
When used creatively traffic scenario reports narrow our investments to include only those that make us profitable.
Contact us today