Web Site Traffic Reports
In our experience, website owners have a difficult time measuring the value of their web site. Data analysis is inherently difficult and the enigmatic nature of the Internet only makes it worse. It's often easier to just put up a site and forget about it than it is to measure the site effectively.
The number one reason for our choice of Omniture SiteCatalyst as a reporting tool?
It's a great tool but honestly the answer is more simple than that. Omniture sends out any report we wish on a regularly-scheduled interval. That gives you, the customer, all the data you can consume and takes the reporting burden off of our team. We configure any report that you would like to see and then it arrives in your email each week/month in a pdf format.
So, there's no reason to ignore your website any more. Simple web site traffic reports can be boiled down to consumable bits of information and delivered to your email.
What's in the traffic reports?
A current web site analytics tool can monitor the health of your web site. Even the simplest questions have powerful implications to your bottom line:
For example:
- How many different people visit the site?
- Where do the visitors come from?
- What keywords did they use?
- What days and times are most popular?
- Did you pay for the visit or was it free?
Having this information in hand can give you an important insight into your customers.
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