Search Engine Marketing

Ken Kralick
Director of Search Engine Marketing

Ken relocated back to Minneapolis after 5 years in Colorado and quickly found a good fit at the head of the SEO team at First Scribe.

Ken's education led him through engineering and communications which gives him an odd mix of skills. The split personality pushed him to technical writing, web site design, development and programming. This big-picture view of the Internet is a great benefit to Search Engine Optimization.

There is no reputable degree in SEO. Only years of big-picture Internet trial & error, which is something Ken has plenty of. He was selling computers and "dialing up" in 1989 and working on searchable XML content in 1997.

You can hear Ken talk SEO on the Today's Business Radio Podcast.

Ken keeps busy taking all the tests to maintain certifications in the SEO field. Including:

Omniture Certified Professional for both Implementation and Support.
Qualified Google Advertising Professional.
Google Analytics Individual Qualification (IQ)

Ken's responsibilities fall in between the other specialties at First Scribe:

Design - Each design must be conducive to search engine spidering.
Development - Programming can decisively help or harm search engine performance.
Traffic & Data analysis
Keyword analysis
Competitive research
Pay Per Click Marketing
Internet Marketing - Email marketing, usability, sales/conversion & consultation

Ken enjoys indoor activities like watching old movies and renovating his old house but most of his free time is spent outdoors.