Web Site Analytics

Web site reporting and analytics provide both snap-shot and detailed web statistics data.

Reporting vs. Analytics

Most firms use reporting and analytics terms interchangably but we prefer to treat them separately.

• Web site reporting tools provide a summary-level look at monthly and daily traffic. They may provide some idea of keyword phrases and most popular pages but only on a summary level.
• Web site analytics provide summary reporting along with everything else you can imagine. A quality analytics tool like Omniture SiteCatalyst will allow you to view isolated visitor activity and then group visitors together by activity patterns via Advanced Pathing, Sucess Event Conversions, and ad hoc analysis.
  
     * Do you want to know which products make you the most money?
     * How about which products tend to appear together in your orders?

If you can think of a study - one of our specialists can probably make it happen.

Omniture Certified

First Scribe offers basic analytics through Google Analytics and we are proud to be a Certified Agency of Omniture Analytics.

Contact us today to learn more.