Success Scenario Reports
Do you know what your current conversion rate from Pay Per Click (PPC) visitors to leads or sales from your website are right now?
Any idea what your ROI is on your email marketing program?
You may pay anywhere from $.75 to $35 per click on competitive keywords and you really need to know if that traffic is worth the money.
Scenario Reports
Custom scenario reports enable us study the effectiveness of our content by isolating visitor types and studying their movement through the website as a group. We pick out a visitor group and lay out a path which the visitors are invited to follow. We then study how many people make it from one step to the next – the conversion rate.
In this example we are interested only in those visitors who arrived to our website via an invitation in an email newsletter. Of the total:
- 73.3% followed a link from the initial page to a product page.
- 31.7% followed the first link and added a product to the shopping cart.
- 27.7% of the total made the first two steps and completed a purchase before exiting the website.
When used creatively traffic scenario reports narrow our investments to include only those that make us profitable.
