Tracking Terms & Definitions

The following list of terms appear in tracking tools as supplimental data.

Site: A remote machine requesting data from your server.
URL: Uniform Resource Locator. Requests to the server come in the form of a numeric address. The URL converts that numeric address into the textual address you are used to seeing.
Referrers: Visitors arrived at your website from any number of sources. Referrers are those URLs from which visitors arrived. If they arrived on their own accord by typing in your URL they will be listed as having no referrer.
Search Strings / Keywords: The term used in a search engine that subsequently found you. These are the terms that found you.
User Agents: A technical name for the browser used by your visitors (Internet Explorer, Safari, Mozilla)
Entry/Exit Pages: Those pages that were requested at the start of a visit (Entry) and the last requested (Exit).
Countries: The country and/organizational level of the visitor based upon evaluation of their remote domain (.com, .au, .nz). This data is often invalid due to the lack of enforcement of domain names.