Analytics Certifications

As marketing budgets become more scrutinized there is an increased need to stretch every dollar for optimum performance. Stretching that dollar is a topic by itself, but in order to find out how far that dollar goes we need to have proper analytics in place. Whether that solution is Omniture, or Google, First Scribe is able to cover both avenues.

Dan Epley recently completed the Omniture Certified Professional: SiteCatalyst and Google Analytics Individual Qualification certifications ensuring that whichever package is chosen we're prepared.

Omniture is the industry-leading product that provides web sites with one place to measure, analyze, and optimize data from all online initiatives across multiple channels.

Google Analytics is a web analytics solution that gives you insights into your website traffic and marketing effectiveness. With Google Analytics, you're more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.

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First Scribe is Omniture Certified

We have spent the last 4 months training on the Omniture platform and migrating our NetTracker clients to Omniture SiteCatalyst.

Our efforts paid off this week with the official stamp of Omniture Certified Professional: Implementation.


Omniture SiteCatalyst v13.5 (Traffic Analysis Software) –

The official word:

Omniture is the worlds leading analytics provider and provides analytics solutions to premier companies such as Microsoft, Wal-Mart, General Motors, Sears, PayPal, Major League Baseball, GAP, etc.

Omniture SiteCatalyst™ provides organizations with actionable, real-time intelligence regarding their online strategies and marketing initiatives. Omniture SiteCatalyst helps organizations quickly identify and understand the most profitable paths through their Web sites, where visitors are dropping off, what's driving critical success events, and how different segments of visitors interact with the Web site.

What does it mean for First Scribe -

Omniture SiteCatalyst takes a revolutionary approach to traffic analysis – It collects everything. We administer the software to track all data relevant to the website audience. In most cases we zoom in on all points between entry to the website and eventual action resulting in a purchase or booking.

Omniture SearchCenter V3 –

Omniture SearchCenter is unlike any other product we have reviewed. The software ties Pay Per Click(PPC) efforts to website performance like no other we have ever seen. Simply stated –

If something positive happens on the website, SearchCenter is able to take action in PPC. We create a business rule in SearchCenter and the software automatically controls our Pay Per Click efforts as the rule fits. We over-see the process but SearchCenter automates the daily efforts.

For instance – We tell SearchCenter to decrease the ad spend of each keyword that does not directly lead to contacts or orders.

The Old Way -

Many types of software exists to control PPC terms based upon click-through. But does a high click-through rate actually show profitability?

SearchCenter will control PPC based upon the highest Return On Ad Spend. No other tools are so complete.

We can assure you - there will be much more to come.

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