The First Scribe Blog

Did Penguin 3.0 Affect Your Site? Here’s How to Find Out

This past weekend, Google officially released the latest Penguin update. This version of Penguin, currently dubbed Penguin 3.0 by the SEO world, is the search engine giant’s latest attempt to fight against websites that use spammy techniques to give themselves an artificial boost in the rankings.

Early reports indicate Penguin 3.0 is both a data …

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Will Google’s New Penguin Delight You?

Earlier this week, Google announced something that website owners everywhere have been anxious about for some time now: the potential launch of the next Penguin algorithm refresh. That launch could come as early as next week.

At Search Engine Marketing Expo East, Gary Illyes, Webmaster Trends Analyst and Search Quality Engineer at Google, announced this …

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A Quick Conversational Guide to Your Holiday Marketing Plan

Take a look at your calendar. See anything important? In case you didn’t notice, the holiday shopping season is upon us. No, I’m not talking about Halloween—although you probably should have your costume picked out by this point. I’m talking about the holiday season. You know, that time of year between Thanksgiving and the end …

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Why Google Shouldn’t Reveal Its Search Algorithm

Last week, Germany challenged Google to do the ultimate in transparency: reveal exactly how it ranks websites or be banished from the internet forever.

Okay, that’s not exactly what happened. But Germany’s Justice Minister Heiko Maas did say in an interview with Financial Times that Google should reveal its search algorithm for the sake of …

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NFL Week 1 Results: How Did Bing’s Prediction Engine Do?

Based on Week 1, it looks like Microsoft Bing (along with its Cortana app for Windows Phone users) might be able to sneak into the playoffs this year, at least as a wildcard team.

Microsoft’s search engine revealed last week that it would be predicting the outcomes of NFL games all season, and they backed …

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