The First Scribe Blog

Why Am I Seeing More Referral Traffic? Internet Marketing Mysteries

Referral traffic can be a wonderful thing. What could be more exciting than knowing people are not only linking to your site, but they are actually sending traffic your way?

Before you get too excited about an increase in referral traffic, there’s something you need to know. As with all things related to the …

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What Exactly Is Direct Traffic? Intenet Marketing Mysteries

One of the most common questions I hear after a client sees a website analytics report for the first time is, “What is Direct Traffic?” It sounds like a simple question with a straightforward answer, but it’s actually much more complicated than that.

In Google Analytics, you can find your Direct Traffic by going to …

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Is Yahoo Gaining on Google? Maybe, But Maybe Not for You

Back in November, Mozilla and Yahoo announced a new partnership that could bring an end to the tyranny of Google. Okay, that’s quite the overstatement, but the news that Yahoo was replacing Google as the default search engine in Firefox did have a potential impact on the world of search—and a potential impact on website …

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Getting Your Bing On: How Bing Ranks Content (and Why You Should Care)

When was the last time you heard someone say, “I want to be number one on Bing”?

While Bing is almost never the focus of a search engine optimization campaign, it isn’t something to be wholly ignored either. In fact, every good SEO strategy includes taking the proper steps to ensure quality rankings on the …

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Should You Make the HTTPS Switch in 2015? Might As Well Flip a Coin

Back in August, Google officially announced that HTTPS was becoming a ranking signal. The move was intended to stress the importance of security—something that continues to be a major problem on the web. Many website owners and SEOs panicked and rushed to buy an SSL certificate even though Google said it was a lightweight signal …

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