The First Scribe Blog

Google Retires Authorship: A Tribute to One of the Greats

On August 28th, Google’s John Mueller announced via his Google+ page that Google was effectively retiring its Authorship program.

Back in June, Mueller made a similar announcement when he revealed that author photos were being removed from search results. He cited mobile user experience as the driving force behind this change, acknowledging that author photos …

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5 Content Lessons Your Business Can Learn from the Ice Bucket Challenge

Unless you live in a volcano, you’ve probably heard of the ice bucket challenge (and if you do live in a volcano, it could probably do you some good). What you may not have thought about is what the ice bucket challenge can teach you about your marketing campaign.

Just in case you don’t know …

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Google Uses HTTPS as a Ranking Signal: Do You Need to Switch Now?

In a rare moment of transparency, Google announced last week that it would begin using HTTPS as a ranking signal in the search results (be careful: their official announcement doesn’t use HTTPS).

This change shouldn’t come as a complete surprise. Google made it clear a few months ago that they want to help create a …

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Google Removes Author Stats. Is the Death of Authorship Next?

Last night when I logged into Google Webmaster Tools to see how many millions of impressions my Google authorship articles had received lately, I was in for a big surprise. My stats were gone!

That’s right. Author stats are no longer available at all through Google Webmaster Tools. We used to be able to see …

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5 Names Better than the “Pigeon” Update for Google’s New Local Algorithm

When Google released a major update to its local algorithm on July 24th, the folks over at Search Engine Land were quick to call it the Pigeon Update. While we certainly understand the potential reasoning for such a name, we think they could have done a lot better. With Google’s Hummingbird update still fresh in …

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