The First Scribe Blog

5 Reasons Why You Shouldn’t Rely Only On Google Analytics

Everyone loves Google Analytics for two obvious reasons:

It’s free. It’s easy.

What could be better, right? Add in the fact that it does a pretty darn good job collecting data, and it seems like the perfect tool for every website. Just sign up, throw the code on your website, and rest easy while the …

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Why Am I Seeing More Referral Traffic? Internet Marketing Mysteries

Referral traffic can be a wonderful thing. What could be more exciting than knowing people are not only linking to your site, but they are actually sending traffic your way?

Before you get too excited about an increase in referral traffic, there’s something you need to know. As with all things related to the …

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What Exactly Is Direct Traffic? Intenet Marketing Mysteries

One of the most common questions I hear after a client sees a website analytics report for the first time is, “What is Direct Traffic?” It sounds like a simple question with a straightforward answer, but it’s actually much more complicated than that.

In Google Analytics, you can find your Direct Traffic by going to …

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Did Penguin 3.0 Affect Your Site? Here’s How to Find Out

This past weekend, Google officially released the latest Penguin update. This version of Penguin, currently dubbed Penguin 3.0 by the SEO world, is the search engine giant’s latest attempt to fight against websites that use spammy techniques to give themselves an artificial boost in the rankings.

Early reports indicate Penguin 3.0 is both a data …

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Keyword Googlemageddon

On Sept. 24, Google officially announced a change in the way it provides information to website owners and marketers. Some people are describing this as Google physically “closing doors” for everyone. My response, everyone take a deep breath and read this blog!

Like most information, once it hits the 24 hour news cycle, suddenly …

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