Brand Identity in Web Design

Your brand identity is the message that you are trying to communicate to your customers. You need to have considered this message before you start your web design or you will miss the full potential of the site.

A brand identity in web design reaches further than any other effort you can make. In this case your customers are actually interacting with your brand. They are opening pages, filling out forms, and reading about your brand. You need to make sure that they are interacting with a coherent message or the branding effort falls flat.

We are here to make sure that the brand identity is clear, concise and accurate to what you intended to say. You have a goal in mind and we will leverage our experience in web design to build that message into a brand image online.

Brand identity versus brand image

Volvo wants you to think their cars are safe. That's brand identity.

If you think about Volvo and safety comes to your mind, that's brand image.

Do you have existing identity collateral?

One of the most common mistakes web designers make is they attempt to mimic existing collateral online. The problem is that print is a finite piece to be held in your hand. A web site is so much more!

Your web site should start with a common design theme to your print material and then take it one step further into the realm of interactivity. Your web site is in an interactive marketing piece. You know you are selling yourself short when you start talking your designer about how the web site prints.

Continuity of design

The best web design projects we see dovetail into the overall brand identity effort. The web site is the online arm of the campaign, just as your business cards serve their purpose with a handshake.

Make sure that a common theme runs through all of your marketing collateral. This helps your customers see you as part of the broader context of a large brand.

We are specialists in the design and development of commercial-grade web sites. Contact us today and you will quickly see that we are not like the others.