Stoney-Wolf Productions
www.stoneywolf.com

Stoney-Wolf Productions

Hunting DVDs, Game Gourmet Products

Stoney-Wolf produces and distributes over 300 products through catalogs and sporting goods stores world wide. Stoney-Wolf product lines include hunting DVDs, Game Gourmet, fishing DVDs, and much more for the outdoor enthusiast.

Visit their website: www.stoneywolf.com

Services completed:

• Design

  We felt the previous design had too much text and not enough direction for the user. The shopping cart area was organized into a few broad categories with too many choices. Our game plan was to give the site a more structured feel and showcase Stoney-Wolf products on their home page.

  We re-organized the shopping cart area into more specific categories creating a more intuitive product search. We then trimmed the text down and added some powerful photographic images that depicted exactly what type of product Stoney-Wolf was offering its potential customers.

• Internet Marketing

  After design came the all important keyword research. The first thing we looked at was the old keyword terms in use. We saw a lot of fishing video and hunting video keywords in use. Stoney-Wolf offers hunting and fishing DVD's. It became evident to us that the last time this site was optimized, YouTube and other popular current day streaming internet video services weren't as readily available as they are today.

  To avoid YouTube videos beating the client out in search engine results, we researched new keyword terms around DVD's and VHS to drive qualified traffic to the site and raise conversion rates. Needless to say it worked very well.