Pay Per Click Marketing (PPC)

Obviously it is always nice to have top placement in free organic search engine rankings. Those rankings may simply not be possible for many reasons. Various factors can create delays in organic listings such as new domain names, competitive markets and past SEO performance.

The Pay Per Click formula seems simple: "pay for traffic now". It really is about that easy to a PPC pro so therefore it would seem to present a quick fix to organic search woes.
(A quick history of PPC.)

Many Misconceptions

Quite often potential pay per click advertisers stay out of PPC marketing because they find themselves ignoring sponsored results and wrongfully assume that the general public will do the same.

There certainly is a stigma attached to blue "Sponsored Links" that will keep your Click Through Rate (CTR) well below 10%. But you'd be wrong to think that nobody clicks...

Google reaps a hefty profit from PPC advertising and there seems to be no limit to their sales. We have managed PPC campaigns that easily reach their budget of $300 a day.

Last we checked, "laser hair removal new york" tipped the scales at $39 per click in Overture. You could expect to pay more than $10,000 per month to keep number one in Google and Yahoo on that term alone!

Suffice to say it works.

Pay per click (PPC) marketing can be an excellent tool to:

• Ramp up traffic to new websites
• Bolster traffic to competitive terms
• Develop online branding

Too good to be true?

Anything that sounds too good to be true probably is. Let's take a look at PPC vs. SEO and some of the reasons why you should put eggs in both baskets.
PPC vs. Search Engine Optimization