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<title>First Scribe Web Development Portfolio</title>
<link>http://www.firstscribe.com/web-design/development/portfolio/index.htm</link>
<description>First Scribe Web Development Portfolio</description>

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  <title>St. Paul Harley</title>
  <link>http://www.firstscribe.com/web-design/development/portfolio/st-paul-harley.htm</link>
  <guid>http://www.firstscribe.com/web-design/development/portfolio/st-paul-harley.htm</guid>
  <pubDate>Fri, 28 Jan 2011 15:15:00 GMT</pubDate>
  <description><![CDATA[ We started working with the St. Paul Harley-Davidson team to optimize their existing ecommerce site for search engines and we quickly ran into a brick wall. Their ecommerce site was restrictive when it comes to search-engine friendly URLs, metatags, and shopping feeds so we decided to go another way. We tossed out the old and created a new web design and Magento ecommerce site for their needs. Organic traffic tripled in the first 3 months and sales are following in line. ]]></description>
</item>

<item>
  <title>Patina Stores</title>
  <link>http://www.firstscribe.com/web-design/development/portfolio/patina.htm</link>
  <guid>http://www.firstscribe.com/web-design/development/portfolio/patina.htm</guid>
  <pubDate>Fri, 28 Jan 2011 15:15:00 GMT</pubDate>
  <description><![CDATA[ The Patina shopping cart is fairly straight forward from the visitor's perspective, but it is highly customized in all areas. We placed a lot of effort in bringing the basic Magento offering up to the high-standards of the Patina shopper. All imagery, products, and messages are presented in a way that married Patina's requirements and budget. ]]></description>
</item>

<item>
  <title>Ugglebo Clogs</title>
  <link>http://www.firstscribe.com/web-design/development/portfolio/ugglebo-clogs.htm</link>
  <guid>http://www.firstscribe.com/web-design/development/portfolio/ugglebo-clogs.htm</guid>
  <pubDate>Fri, 28 Jan 2011 15:15:00 GMT</pubDate>
  <description><![CDATA[ Ugglebo was an existing brand from the 1970s but they did not have a web presence. Our design team worked with the Ugglebo team to create a design that matched the quality of the product with the demographic of the audience. Meanwhile our development team went to work developing a Magento ecommerce platform that would handle the volume of product SKUs as well as the flow of orders in the back end. ]]></description>
</item>

<item>
  <title>Suttle</title>
  <link>http://www.firstscribe.com/web-design/development/portfolio/suttle.htm</link>
  <guid>http://www.firstscribe.com/web-design/development/portfolio/suttle.htm</guid>
  <pubDate>Tue, 11 Jan 2011 16:15:00 GMT</pubDate>
  <description><![CDATA[ Suttle partnered with First Scribe to create a product-catalog website dedicated solely to its line of SOHO Access™ structured wiring products. The product catalog contains Suttle’s entire line of structured wiring products and is updated by in-house personnel. ]]></description>
</item>

<item>
  <title>2nd Wind Exercise</title>
  <link>http://www.firstscribe.com/web-design/development/portfolio/2nd-wind-exercise.htm</link>
  <guid>http://www.firstscribe.com/web-design/development/portfolio/2nd-wind-exercise.htm</guid>
  <pubDate>Tue, 11 Jan 2011 16:15:00 GMT</pubDate>
  <description><![CDATA[ The 2nd Wind Exercise shopping cart is a highly-customized Magento Cart solution. The cart development represents the latest in cart integration. Custom shipping, taxes, products and reviews are all present.

We pushed the Magento Cart further as we developed client-specific plugins for the cart including Omniture Sitecatalyst analytics and a "Try it in the store" option for large equipment. The visitor experience is seamless from the search to the product to the purchase.  ]]></description>
</item>

<item>
  <title>Midwest Aquacare - Shopping Cart</title>
  <link>http://www.firstscribe.com/web-design/development/portfolio/midwest-aquacare.htm</link>
  <guid>http://www.firstscribe.com/web-design/development/portfolio/midwest-aquacare.htm</guid>
  <pubDate>Tue, 11 Jan 2011 16:15:00 GMT</pubDate>
  <description><![CDATA[ 
The Midwest Aquacare site is built around the idea that a property owner can help themselves if they are provided with the proper amount of information. The Problem Solver page guides visitors directly through the identification of a problem and on to the Shopping Cart.

The shopping cart is simple to use, with all the features that you would expect of a shopping cart including customer information retention and secure payment gateway. ]]></description>
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