Google Analytics Qualified Individuals

In March, 2009 Google announced a new qualification program for their Google Analytics product. Our SEM account managers immediately jumped on the opportunity to become certification for Google Analytics Qualified Individuals.

The Google Analytics software is certainly easy to use for beginners and a simple implementation will take a knowledgeable HTML developer mere minutes to perform. However, what a lot of site owners don't realize is how powerful Google Analytics can become in the hands of a professional user.

The Qualified Individuals program helps advertising professionals to leverage the powerful web analytics within the Google Analytics platform. The training and test to become a Qualified Individual is tailored towards agencies like First Scribe Inc. and it takes individuals through an in-depth study of filters, goals and segments.