Google Analytics

In March, 2005 Google announced that it was purchasing Urchin Software. In November the transition was complete and Google integrated the Urchin technology into their own and Google Analytics was born.

We have both Google Analytics Qualified Individuals as well as Google Adwords Certified Pros on our SEO team to help you get the most out of your SEO/SEM initiatives. There are better web analytics tools on the market but Google Analytics is a decent tool and the price is right -- Free.

Google Analytics

Google Analytics doesn't provide the depth or quality of data that a full-featured analytics tool like Omniture will provide. However, it is great for measuring success of Google Adwords campaigns and the functionality is growing.

Google Analytics includes:

Integration with Google AdWords. Users of Google Adwords can access the web analytics directly. Google Analytics will automatically tag keywords and their destination URLs for fast ROI reports of Google Adwords campaigns.
Google Analytics will track the results of banner ads, affiliate linking, email marketing and paid search from sources outside of Google.
Configurable reporting dashboards. Google Analytics starts with an executive summary but you are able to quickly configure the dashboard in any form. You may also decide to create 2 more dashboards for additional audiences.
Marketing Goal funnels. Advanced Google Analytics users are able to define marketing goals on your website and then create reports to visualize the effectiveness of your goals. Lead generations can be granted a value and measured for ROI.
Ecommerce tracking. An expert implementation will track the complete ROI of any shopping cart on the market. You will be able to view revenue by order and individual product.