Web Analytics

Quite simply, analytics tell you exactly what is going on in your website. Advanced analytics packages will take that study beyond to provide your staff with a trend and some predictive data. Of course, all this data means nothing if you don't know where to find it or how to read it.

We take our analytics very seriously at First Scribe because web site analytics can be confusing. We figure, each client must understand the success of their website or we haven't done our job. Our SEM account managers are all trained professionals, some with multiple certifications in our field including certifications for Google Analytics and Omniture SiteCatalyst.

Google Analytics

Google Analytics represents the entry point of the web site analytics tool set. Google Analytics provides a quality set of tools rolled into a free tool. The software has grown in functionality in the last few years and it now boasts quality data via filters, goals, and segmentation. Our certification(s) include:

Google Analytics Qualified Individual

Omniture SiteCatalyst

Omniture SiteCatalyst sits at the top of the heap of analytics tool sets. A quality analytics tool like Omniture SiteCatalyst will allow you to view isolated visitor activity and then group visitors together by activity patterns via Advanced Pathing, Success Event Conversions, and ad hoc analysis. Our certification(s) include:

Definitions

The terms thrown around by analytics pros can be a little confusing. Click here to refer to the list of definitions used in all Analytics and Tracking tools.