Google Adwords Advertising Professionals

Search engine marketing (SEM) is maturing and certifications in the SEM field are becoming very important. How else will you as a customer know if a potential partner has the training they need to deliver on the services they provide?

Our First Scribe staff is trained in the services and they are required to stay in good standing with the certifications in their domain. The Google Adwords Advertising Professional course is just one of those certifications.

Becoming a Google Adwords Qualified Individual

The requirements for becoming a Qualified Individual are specifically designed to demonstrate a knowledge of the Google Adwords PPC system but also a history of consist ant use at a professional level. You must maintain a consistently high volume of PPC budget over the course of the previous 90 days or your qualification will lapse.

PPC levels must be surpassed in the requisite timeframe. Once this milestone is complete, you must train for, and pass the certification exam.

The Google Advertising Professional Exam

The Google Advertising Professional Exam is an exhaustive test covering all aspects of the Adwords system. Topics include account creation, billing, administration and optimization. The intent is to ensure marketing professionals have a complete understanding of the Google Adwords platform. With this knowledge a Google Advertising Pro can create and administer high-performance Adwords campaigns with the analysis to show return.

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