Pay Per Click (PPC)

Obviously it is always nice to have top placement in free organic search engine rankings. Those rankings may simply not be possible for many reasons. Various factors can create delays in organic listings such as new domain names, competitive markets and past SEO performance.

The Pay Per Click formula seems simple: "pay for traffic now". Obviously, it isn't that easy. As a matter of fact, it can be difficult to realize a positive ROI from PPC. To assure our success at First Scribe, our SEM account managers are certified Google Adwords Advertising Professionals to increase success on our clients' behalf.

Many Misconceptions

Quite often potential pay per click advertisers stay out of PPC marketing because they find themselves ignoring sponsored results and wrongfully assume that the general public will do the same.

There certainly is a stigma attached to blue "Sponsored Links" that will keep your Click Through Rate (CTR) well below 10%. But you'd be wrong to think that nobody clicks...

Google reaps a hefty profit from PPC advertising and there seems to be no limit to their sales. We have managed PPC campaigns that easily reach their budget of $300 a day.

Suffice to say it works.

Pay per click (PPC) marketing can be an excellent tool to:

Too good to be true?

Anything that sounds too good to be true probably is. Let's take a look at PPC vs. SEO and some of the reasons why you should put eggs in both baskets.
PPC vs. Search Engine Optimization