Twitter

Twitter is the latest evolution of social media sites. Twitter is a free social networking and micro-blogging service that enables users to send and receive short-text messages known as tweets. The text-only messages of 140 characters each can be posted on a user's profile page or delivered directly to subscribers, known as followers.

Publishers of tweets can restrict access to their friends or allow open access (by default).

Marketing via Twitter

There are two ways to include Twitter in a marketing plan - Either produce tweets or listen to tweets.

Producing tweets means you need to create a profile for your company and use that micro-blogging medium as a way to broadcast your message. Building a solid number of followers assures that you are heard by a wide audience and they receive your information faster than any other medium.

Listening to tweets is a matter of reactive public relations. You are quite literally listening for tweets about your organization and then reacting/responding to the message.

How can we help?

First Scribe will work with you to develop a Twitter account and then we will teach you how to use available tools to listen to other users' tweets about you. Then we will help you build your follower and tweet counts.