YouTube

YouTube is a video sharing website on which users can upload and share videos. YouTube was started by 3 individuals in early 2005 and it is now operated as a subsidiary of Google.

The website uses Adobe Flash Video technology to display user-generated video content, including movie clips, TV clips, and music videos. The site is best known for the amateur content such as video blogging and short original videos.

Much of the content on YouTube was published by individuals but media corporations and marketing companies are starting to leverage the site for their use. Service companies such as lawyers, cosmetic surgeons and cosmetic dentists have started posting video ads and discussions to lure new leads.

Social discussion

Unregistered users can only view the videos. Registered users can upload an unlimited number of videos and comment on the other content on the site.

The constant evolution of new content and discussion of existing content is what makes YouTube so valuable to users and Google alike.

YouTube in a Marketing Plan

Marketing to YouTube visitors comes in 2 forms. Either you are publishing video content with a marketing message or you are paying Google to display Pay Per Click ads on the page.

Obviously, if you have videos of your product/service, you will want to publish your content to YouTube and seed a discussion. Analyze the traffic from YouTube and measure the effectiveness of the traffic. We suggest starting with a small campaign and increasing as you learn the ropes.

Pay Per Click on YouTube is as simple as starting an Adwords campaign and targeting this site. Traffic volumes can be high with quality varying greatly by market. We suggest analyzing the traffic with Omniture SiteCatalyst to secure a positive ROI.

How can we help?

First Scribe will work with you to develop a social media plan. Then, we will convert your existing video content to a YouTube friendly file and post it for you. The final piece to the puzzle is crafting a name and description for each video so that the file appears in the search engines.