The First Scribe Blog

YAHOO! Is Now the Default Search Engine in Firefox; What This Means for Your Website

This week, Yahoo and Mozilla announced a five-year partnership that makes Yahoo the default search engine in Firefox. This partnership will begin to roll out in December and become the standard for all desktop and mobile Firefox users by the beginning of 2015.

In a statement from Yahoo CEO Marissa Mayer, the company emphasized its …

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Bing Predicts Misses in NFL Week 11; Looking Ahead to Week 12

Bing Predicts just had its worst NFL performance since Week 4. With an 8-6 record during Week 11, the search engine looked vulnerable and missed on several big games. Still, Bing looks good overall on the season with a 105-56 record, putting it well above the goal of “getting the majority of the games” correct.

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Why You Need to Stop Obsessing Over Keywords and Rankings

Do you constantly worry about where your website is ranking organically for your keywords? Well, it’s probably time to stop.

SEO used to be all about keywords. Heck, many SEO campaigns were based entirely on the question, “Which keywords do you want to rank for?” The cost of your SEO campaign often was determined by …

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Bing Remains Predictable in NFL Week 10; Here’s What Will Happen in Week 11

We’re 10 weeks into the NFL season, and Bing Predicts is still going strong.

In my Bing Predicts post last week, I made two predictions of my own:

NFL Week 10 would be filled with blowouts Bing would go 9-4 for the week

The average margin of victory during Week 10 was almost 16 points. …

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Click Less, Scroll More: Why Scrolling is the New Trend

It almost sounds backwards. Imagine if your web designer had said this five years ago: “I think you need to put more stuff on the home page.”

Yet here we are, with 2015 just around the corner, and that’s precisely what we’re doing.

The Death of the Fold

Remember when all we cared about was …

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