Press Releases
Large companies commonly spread information via the time-tested press release. When it comes right down to it, this content is perfect for your website.
Press releases are timely, verbose and highly relevant. That is to say, it's the stuff that Google and Bing! are looking to see on your site.
Just publish it, right?
Certainly, half the battle of a press release is writing the content. The easy part is posting it to your site but that is not all. You need to make people aware that the new content exists.
Make sure to post it in the right places:
This is great information but it rarely falls on the path to your product and service pages. Therefore you must link to it in obvious places along the way. Visitors and search engines are more likely to find it quickly if a link appears on your most popular page(s). Create a feature area on your home page and link to the press information.
Broadcast the news:
Get the new information under as many eyes and web bots as possible. Start by promoting the page in your blog. A quick email marketing message is certainly in order. Submit the new page to any syndication and PR sites. Finally, get it out to the local news organizations in your area.
Let us help you deliver content to your site that will improve your organic SEO rankings.
Contact us today