Facebook

Facebook is the 800 pound gorilla of the Social Media realm, boasting more than 250 million subscribers in July, 2009. The site is privately owned although rumors of a sale and/or partnership with large search organizations (Microsoft & Google) have flown for months.

Facebook users create their own profile area where they can post public and private information about themselves and then they link to their friends on the network. The profile visibility can be customized to control how much information is shared outside of the friendship network.

Facebook users can post notes to each other, email and instant message. Users also branch out to choose fan pages, networks of city, workplace, school, etc. according to their interests.

How big is Facebook?

The website has been banned at many places of work to discourage employees from wasting time using the service.

Marketing on Facebook

The Facebook website is free to registered users and generates all revenue from advertising. The choice for marketing professionals may come in many forms with the top being Pay Per Click and company Fan Pages.

Pay Per Click on Facebook can be performed via Google Adwords content network or by partnering directly with Facebook with banner ads.

Fan Pages are the new choice of many corporate marketing pros. Companies are able to create a page on Facebook which looks and acts much like an individual's profile page with one benefit - your company is now disseminating information on the medium. This is a highly-fluid form of communication where your organization is reaching out and fans are directly speaking back. In many ways this is a brand-new way to communicate with consumers and the procedure is still evolving.

How can we help?

First Scribe will work with you to develop a Facebook profile. Then we will begin to talk about building and speaking to your fan base.