Web Site Usability

We are corporate web designers and as such we have a specific eye for web site usability. All websites should be built with an empathy for the audience, industry and brand of the site owner. If you fail to properly present any one of the three pieces, then your website will give visitors pause and they will convert at a lower rate.

We make a concerted effort to discuss the appropriate elements of web site usability as it relates to your specific project:

Brand Identity - Your website needs to reflect your branding efforts.
Industry Identification - Your website needs to visually portray your industry vertical.
Audience Voice - Your content needs to "speak" within your audience voice.
Web Site Standards - Links, navigation and calls to action. Help visitors find your content.

We address these topics up front, in the initial design. We lock the design in place so none of us lose site of your customers' needs. We do all this correctly and your web site is useful to your clients and the following issues are resolved:

Your website loads quickly.
Visitors readily find what they seek?
Visitors inherently know how to navigate the site without confusion.
Visitors recognize your product/service offerings.
Visitors know how to contact a person at your company.

Your Specific Project

Each web site we build begins with the building of our relationship. We learn about your value proposition, what makes your clients tick, and what all of that may look like. Then we apply these rules of usability to your design.

The process all starts in the Design Kickoff Meeting. From that meeting we will call upon existing design conventions, the latest software interface trends, and the experience of our design team to build you a web site that is attractive to your target audience - while also being highly useful to them.

We are specialists in the design and development of commercial-grade web sites. Contact us today and you will quickly see that we are not like the others.