Industry Identification in Web Design
All industries have a certain look, level of education, and internet sophistication. Your website needs to adhere to an identification with your industry or your offerings will look out of place. We are especially sensitive to industry identification in websites because website visitors are highly fickle and they will leave for no reason other than they don't immediately identify you with the industry.
Your site will never be perfect to all visitors but it must speak to your core clientele or you'll loose buyers before they contact you. They'll "Bounce" before you ever have a chance to pitch your value proposition.
We will spend a great deal of time talking about your business during the creative kickoff meeting. During that conversation, we need to know as much about your industry as you can provide. We will certainly do our homework but you must also provide your perspective.
How do we identify with an industry?
Industry identification in web design is a 2-step approach. We must first look right and then we must sound right.
- Looking right - You have a few short seconds to look like the other members of your industry. A medical device manufacturer has a very different look from a women's clothing retailer. The medical device site must be bright, clinical and clean enough to visually reflect the medical field. Your site should not look like your competitors but it should be representative of the accepted norms of the industry.
- Sounding right - You know best how to speak to your customers, we will provide a check & balance to that voice. Simply stated, use comfortable terminology within the industry and do not speak legalese if you intend to sell construction goods to a busy home re modeler.
Continuity of design in your industry
The best web design projects we see dovetail into the overall identity effort. The web site is the online arm of the campaign just as your business cards, trade show swag, and signage serve their purpose with a handshake.
Make sure that a common theme runs through all of your marketing collateral. This helps your customers see you as part of the broader context of a large brand and an industry member.
We are specialists in the design and development of commercial-grade web sites. Contact us today and you will quickly see that we are not like the others.
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