The Web Protests SOPA and PIPA

Posted on January 18th, 2012 by Zachary Partyka

PROTECT IP / SOPA Breaks The Internet from Fight for the Future on Vimeo.

Today, sites joined together and blacked out parts or all of their site in protest of the Stop Online Piracy Act (SOPA) and the Protect IP Act (PIPA). If you haven’t been keeping up with these acts they were basically created to help rid the internet of piracy. However, their extremely broad writing would essentially make sharing anything with social media illegal. If you watch the video above it explains everything about PIPA/SOPA with some great visuals.

We encourage you to learn about this issue so you can keep your business growing on the web.

  • Share/Bookmark

 

Search Plus Your World Already A Mistake?

Posted on January 13th, 2012 by Zachary Partyka

A few days ago some employees and myself received access to Google’s new “Search+” or “Search Plus Your World”. After playing around with it we noticed some interesting personal search results showing up.

We discovered our results were not pulling from our Google+ accounts. With some digging, we found a section in our Gmail contacts called “other contacts” that had archived almost all of the email addresses we had replied to. With that information, on top of our Google+ account, the search engine was compiling our personal results.

From what we had been reading, Search+ would only use our Google+ circles. Honestly, I feel like going through my email contacts is a little too personal.

What’s interesting is we weren’t the only people weirded out by how personal the new search feature was. One of my friends sent me an article from the Huffington Post about how the FTC needs to probe Google because Search+ has caused user data to be way more accessible.

After reading that article it made me think about all the issues Facebook has had with user privacy. Didn’t Google learn from Facebook’s mistakes? You would think the Google+ and Search+ team would have poured over notes and tried to avoid any privacy issues arising. It caused Mark Zuckerberg and his team a lot of PR problems and I can’t understand why Google would want the same.

It will be interesting to see how Search+ works out in the long term. It has a lot of potential to change the entire search engine world, but if they are going to make the same privacy mistakes Facebook did I can’t see this working out very well.

  • Share/Bookmark

 

Google’s Good Guy Image Changing?

Posted on January 5th, 2012 by Zachary Partyka

Everyone’s best friend, Google, has been catching some flack lately when it comes to small businesses and organic search. SEO Book posted a controversial image that displayed a chunk of Google paid search ads and other Google real estate above any organic results. The image may be a little deceptive but the point is Google seems to be pushing more paid search which seems to be against what the company was about.

I’m not surprised at all by what they are doing because as a business it’s first interest is itself. I know it’s hard to believe Google isn’t always looking out for the little guy but they need to prove to investors they are still competitive and to advertisers that they can get eyes on products.

Personally, I’m not too worried about the situation, it’s just unfortunate that we may be seeing more skewed results for certain queries.

  • Share/Bookmark

 

That Ugly Sweater May Not Be The Only Thing Returned After Christmas

Posted on January 4th, 2012 by Zachary Partyka

I recently read an article from MSN Money about the most returned Christmas gifts. I’m sure you guessed clothes was the top item returned, well, you’re right. However, electronics are quickly rising as an item you may need to reconsider gifting to a loved one.

Personally, I’m not surprised more electronics are being returned because I have noticed an increased amount of off brand items at stores like Best Buy, Target and Walmart. I know purchasing off brand isn’t always bad but when I want electronics, especially expensive ones, I want a trusted brand. Unfortunately, grandma and grandpa don’t think the same way and we get stuck with our Sony Polystation or Nintendo WiWi.

Aside from receiving off brand electronics, I feel like most households are satisfied with the amount of electronics they already have. I have reached a happy place and it’s exactly why I haven’t been asking for those types of gifts during the holidays. Maybe I’m weird, but I don’t need a TV in every room, a robot vacuum or a remote that controls everything in my house.

I’m sure there are other reasons why people are returning their electronics, but I feel like these two reasons cover most people. If you have other thoughts please share in the comments.

  • Share/Bookmark

 

New Hire: Kelly Van Eschen

Posted on December 27th, 2011 by kvaneschen

Hello there! My name is Kelly Van Eschen and I’ve been hired to fill the role of SEO / SEM Specialist. It’s hard to believe that I’ve been here for nearly 2 months already but you know what they say about time – it flies when you’re having fun! Joining the team during the thick of the holiday season has at times seemed like a cruel initiation but it’s kept me busy and forced me to get up to speed quickly which is well worth the craziness.

I come to First Scribe with over 7 years of experience working in E Commerce. I’ve studied and applied theories and best practice on Web Design and Usability, SEO, SEM, Social Networking and E Mail Marketing. I’ve enjoyed working in all of these areas but am thrilled that I’m able to focus my efforts solely on SEM and SEO here at First Scribe.

My time outside the office is spent with my wonderful husband of 10 years and our 3 adorable cats. Winters are spent attempting to snowboard and then knitting in the lodge when snowboarding isn’t quite working. I love to travel – especially to island destinations that allow me to log some dive time. Summers are spent in the normal Minnesota fashion – being outdoors as much as possible.

I am so happy to have been given an opportunity to work with the talented First Scribe team and look forward to the journey ahead!

  • Share/Bookmark

 

NEW HIRE @ First Scribe: Nick Rau

Posted on December 7th, 2011 by Nick Rau

Scene 1: Wherein Nick Rau becomes employed at First Scribe

You may have seen in an earlier post that First Scribe was looking for a new SEO/SEM Specialist; I am that guy. The team here is incredible, and I now call them coworkers and friends.

A desk sits in front of me. This is the first job where I have a real desk. However small that may seem to someone else, this was a huge step forward for me. Coming up in the music scene, a desk and permanent office was the last thing I was thinking about when going into college. Sometimes when you lose your way, you find your path.

Even 3 months ago, this isn’t where my imagination had me placed. So much has happened in such a short period of time, and being able to adapt to that change is a challenge. But I want to turn opportunity into success. There is a time when you have to look life in the eyes. “I am ready for anything”. Small work, good luck, working without vision; leaving college was not easy. Stars aligning, the horseshoe factory being hit with a 4-leaf clover infestation, call it what you will.

I am here at First Scribe, and I have been given life. Now it’s my turn to give life to others. I am giving this opportunity all the success I can throw at it.

 

  • Share/Bookmark

 

Google Maps Now Indoors

Posted on December 1st, 2011 by Zachary Partyka

Google maps updated today and now you’re able to track your movements inside select malls, retailers and airports. If you’re interested, you can play with the application before you try it on your Android phone.

The new addition seems like it could be helpful, like finding bathrooms and navigating those congested airport terminals, but it is also a bit creepy. Personally, I don’t want Google knowing what places I’m shopping at or where I am traveling to. I understand Google is trying to make our lives simpler but I don’t want Google to know everything that I do.

Google recently started encrypting searches when you are logged in so marketers couldn’t see what keywords you were using to find certain sites, however, Google does allow you to see the keywords people use when they click on a paid search link. With that said, what’s stopping them from allowing companies to see what stores you are visiting or what places you are traveling to? On top of that, what’s stopping them from using that information to alter search results?

This all may be a bit alarmist but with Google’s history of privacy issues it makes you wonder where they will draw the line on what data they will collect and potentially use.

  • Share/Bookmark

 

Google Music Officially Launched

Posted on November 16th, 2011 by Zachary Partyka

Google Music has officially launched and I am interested to see what kind of competition it creates with Apple’s iTunes Match. I have been using the Google Music Beta since May and I have to say I’ve loved every minute of it. Critics are saying that Google entered the online music arena too late and I agree, but, they missed one point.

As we know, iTunes is by far the #1 choice for legally downloading music and has been for a while, however, Google has capitalized on a niche that nobody seemed to notice; storing and accessing your music in the cloud.

Google has created a solution that I feel will be very hard to beat because it’s simple to use, has options to share music with your friends and most importantly it’s free.

I believe making the program free to use was the greatest move Google could have made towards becoming a large player in the online music business because it allows them to quickly gain users which in turn can lead to sales in the store.

It will be interesting to see if Google Music can cut into iTunes’s business or if it will fizzle away like the buzz for Google+. My prediction is Google wins the battle for cloud music storage but iTunes remains the number one place to download your music.

 

  • Share/Bookmark

 

New Entry Level SEO/SEM Specialist Position

Posted on November 8th, 2011 by Zachary Partyka

Are you ready to start your career in the SEO field? If you have an ambition to learn from our experienced team of designers, developers and SEO specialists you could be the right fit. Review the information below and send your resume in.

Job Description:

A Search Engine Marketing (SEM) specialist plays an integral role in the optimization of our client marketing initiatives. The SEM Specialist will support SEM account managers across multiple accounts in organic SEO, Pay Per Click, Social Media, blogging, and website content manipulation. An SEM Specialist is a professional communicator with fantastic writing skills. Other attributes include a well-rounded knowledge of the Web, familiarity with search engines, and a willingness to learn.

We need someone who can learn quickly, communicate professionally, follow direction, and see the task through to the end.

Responsibilities:

  • Interact with account managers to understand objectives
  • Repurpose, edit and create site content
  • Create Paid Per Click ads
  • Write blog posts
  • Maintain social media initiatives
  • Create and maintain metatags
  • Maintain high standards of copywriting and exercise quality control on all copy

Requirements:

  • A degree or diploma in English, journalism, communications or a related field
  • Completion of an internship in a corporate marketing department or a marketing agency
  • Exceptional writing skills
  • A truly organized person
  • Ability to multitask and meet tight deadlines
  • Detail oriented

If you believe you fit these qualifications, we’d love to hear from you. LOCAL inquires only please.

Please send resume and cover letter to careers@firstscribe.com

  • Share/Bookmark

 

Graphic Web Designer Position Open

Posted on November 8th, 2011 by Zachary Partyka

First scribe has been creating and developing website for 17 years and is looking to expand its team of skilled graphic designer. If you were to join our team you would receive:

  • Salary Plus Full Medical and Dental Benefits
  • Paid Vacation
  • 401K and Life Insurance
  • Opportunity to work with a dynamic team of top web professionals
  • Challenging and rewarding career growth
  • Excellent working environment
  • Reports directly to the Creative Director
  • Qualifications/Requirements:

  • Bachelor’s degree in a related field or equivalent work experience
  • Three or more years’ experience in web interface and web page layout design
  • Strong graphic design, typography, and color theory background
  • Expert in Photoshop, Illustrator, and/or Fireworks
  • Experience optimizing designs for the web
  • Portfolio that displays an understanding of user-centered design (online portfolio preferred)
  • Willingness to work closely with copywriters, and developers
  • Attention to detail
  • Excellent communication skills
  • Self-motivated with positive attitude
  • Ability to manage multiple projects while meeting deadlines
  • Please send resume, portfolio and cover letter to HR@firstscribe.com

    Salary $45,000-$70,000 DOQ plus full benefits

    • Share/Bookmark