So you have a URL that needs to change for one reason or another, but you want to preserve PageRank link juice and/or just ensure that existing links keep bringing traffic to the correct page.
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So you have a URL that needs to change for one reason or another, but you want to preserve PageRank link juice and/or just ensure that existing links keep bringing traffic to the correct page.
Selecting the right keywords is the foundation of search engine optimization. It’s a balancing act between what people are searching for and what’s relevant to your particular website.
Google’s new Instant Search feature has launched, and it has the potential to help redefine the way we perceive search, day-to-day user behavior, and the way we all approach online marketing.
When you have multiple URLs that represent a single website page, there is a risk that the search engines will see this as a duplicate content issue. This is a common issue with dynamic websites with multiple paths to product content.
“Congratulations! That sounds so interesting! So…what is it, exactly?” When I hit the family calling tree to tell them about my new job doing Search Engine Optimization here at First Scribe, that was pretty much the stock response. My family is a fairly web savvy group. We correspond via email on a daily basis. We …
