We recently helped Pour La Victoire launch their new blog, Une Petite Victoire. Since Magento’s eCommerce platform isn’t the easiest to integrate with a blog we decided to move it to a sub-domain. We chose Tumblr because it allowed us to implement and track basic SEO while also keeping a similar design aesthetic. If you haven’t used Tumblr before it’s basically a user-friendly blogging tool with the ability to follow other blogs like Twitter.
About the blog
Instead of focusing on the brand’s shoe and bag line they have created a spot for fans to learn how to live stylishly.The blog posts about a variety of topics, including, recipes, culture and fashion. I feel it’s a great compliment to their online store and adds a warm touch to their brand.