Archive for January, 2012

The Web Protests SOPA and PIPA

Wednesday, January 18th, 2012

PROTECT IP / SOPA Breaks The Internet from Fight for the Future on Vimeo.

Today, sites joined together and blacked out parts or all of their site in protest of the Stop Online Piracy Act (SOPA) and the Protect IP Act (PIPA). If you haven’t been keeping up with these acts they were basically created to help rid the internet of piracy. However, their extremely broad writing would essentially make sharing anything with social media illegal. If you watch the video above it explains everything about PIPA/SOPA with some great visuals.

We encourage you to learn about this issue so you can keep your business growing on the web.

 

 

Search Plus Your World Already A Mistake?

Friday, January 13th, 2012

A few days ago some employees and myself received access to Google’s new “Search+” or “Search Plus Your World”. After playing around with it we noticed some interesting personal search results showing up.

We discovered our results were not pulling from our Google+ accounts. With some digging, we found a section in our Gmail contacts called “other contacts” that had archived almost all of the email addresses we had replied to. With that information, on top of our Google+ account, the search engine was compiling our personal results.

From what we had been reading, Search+ would only use our Google+ circles. Honestly, I feel like going through my email contacts is a little too personal.

What’s interesting is we weren’t the only people weirded out by how personal the new search feature was. One of my friends sent me an article from the Huffington Post about how the FTC needs to probe Google because Search+ has caused user data to be way more accessible.

After reading that article it made me think about all the issues Facebook has had with user privacy. Didn’t Google learn from Facebook’s mistakes? You would think the Google+ and Search+ team would have poured over notes and tried to avoid any privacy issues arising. It caused Mark Zuckerberg and his team a lot of PR problems and I can’t understand why Google would want the same.

It will be interesting to see how Search+ works out in the long term. It has a lot of potential to change the entire search engine world, but if they are going to make the same privacy mistakes Facebook did I can’t see this working out very well.

 

 

Google’s Good Guy Image Changing?

Thursday, January 5th, 2012

Everyone’s best friend, Google, has been catching some flack lately when it comes to small businesses and organic search. SEO Book posted a controversial image that displayed a chunk of Google paid search ads and other Google real estate above any organic results. The image may be a little deceptive but the point is Google seems to be pushing more paid search which seems to be against what the company was about.

I’m not surprised at all by what they are doing because as a business it’s first interest is itself. I know it’s hard to believe Google isn’t always looking out for the little guy but they need to prove to investors they are still competitive and to advertisers that they can get eyes on products.

Personally, I’m not too worried about the situation, it’s just unfortunate that we may be seeing more skewed results for certain queries.

 

 

That Ugly Sweater May Not Be The Only Thing Returned After Christmas

Wednesday, January 4th, 2012

I recently read an article from MSN Money about the most returned Christmas gifts. I’m sure you guessed clothes was the top item returned, well, you’re right. However, electronics are quickly rising as an item you may need to reconsider gifting to a loved one.

Personally, I’m not surprised more electronics are being returned because I have noticed an increased amount of off brand items at stores like Best Buy, Target and Walmart. I know purchasing off brand isn’t always bad but when I want electronics, especially expensive ones, I want a trusted brand. Unfortunately, grandma and grandpa don’t think the same way and we get stuck with our Sony Polystation or Nintendo WiWi.

Aside from receiving off brand electronics, I feel like most households are satisfied with the amount of electronics they already have. I have reached a happy place and it’s exactly why I haven’t been asking for those types of gifts during the holidays. Maybe I’m weird, but I don’t need a TV in every room, a robot vacuum or a remote that controls everything in my house.

I’m sure there are other reasons why people are returning their electronics, but I feel like these two reasons cover most people. If you have other thoughts please share in the comments.