I recently read an article from MSN Money about the most returned Christmas gifts. I’m sure you guessed clothes was the top item returned, well, you’re right. However, electronics are quickly rising as an item you may need to reconsider gifting to a loved one.

Personally, I’m not surprised more electronics are being returned because I have noticed an increased amount of off brand items at stores like Best Buy, Target and Walmart. I know purchasing off brand isn’t always bad but when I want electronics, especially expensive ones, I want a trusted brand. Unfortunately, grandma and grandpa don’t think the same way and we get stuck with our Sony Polystation or Nintendo WiWi.

Aside from receiving off brand electronics, I feel like most households are satisfied with the amount of electronics they already have. I have reached a happy place and it’s exactly why I haven’t been asking for those types of gifts during the holidays. Maybe I’m weird, but I don’t need a TV in every room, a robot vacuum or a remote that controls everything in my house.

I’m sure there are other reasons why people are returning their electronics, but I feel like these two reasons cover most people. If you have other thoughts please share in the comments.

Hello there! My name is Kelly Van Eschen and I’ve been hired to fill the role of SEO / SEM Specialist. It’s hard to believe that I’ve been here for nearly 2 months already but you know what they say about time – it flies when you’re having fun! Joining the team during the thick of the holiday season has at times seemed like a cruel initiation but it’s kept me busy and forced me to get up to speed quickly which is well worth the craziness.

I come to First Scribe with over 7 years of experience working in E Commerce. I’ve studied and applied theories and best practice on Web Design and Usability, SEO, SEM, Social Networking and E Mail Marketing. I’ve enjoyed working in all of these areas but am thrilled that I’m able to focus my efforts solely on SEM and SEO here at First Scribe.

My time outside the office is spent with my wonderful husband of 10 years and our 3 adorable cats. Winters are spent attempting to snowboard and then knitting in the lodge when snowboarding isn’t quite working. I love to travel – especially to island destinations that allow me to log some dive time. Summers are spent in the normal Minnesota fashion – being outdoors as much as possible.

I am so happy to have been given an opportunity to work with the talented First Scribe team and look forward to the journey ahead!

Are you ready to start your career in the SEO field? If you have an ambition to learn from our experienced team of designers, developers and SEO specialists you could be the right fit. Review the information below and send your resume in.

Job Description:

A Search Engine Marketing (SEM) specialist plays an integral role in the optimization of our client marketing initiatives. The SEM Specialist will support SEM account managers across multiple accounts in organic SEO, Pay Per Click, Social Media, blogging, and website content manipulation. An SEM Specialist is a professional communicator with fantastic writing skills. Other attributes include a well-rounded knowledge of the Web, familiarity with search engines, and a willingness to learn.

We need someone who can learn quickly, communicate professionally, follow direction, and see the task through to the end.

Responsibilities:

• Interact with account managers to understand objectives
• Repurpose, edit and create site content
• Create Paid Per Click ads
• Write blog posts
• Maintain social media initiatives
• Create and maintain metatags
• Maintain high standards of copywriting and exercise quality control on all copy

Requirements:

• A degree or diploma in English, journalism, communications or a related field
• Completion of an internship in a corporate marketing department or a marketing agency
• Exceptional writing skills
• A truly organized person
• Ability to multitask and meet tight deadlines
• Detail oriented

If you believe you fit these qualifications, we’d love to hear from you. LOCAL inquires only please.

Please send resume and cover letter to careers@firstscribe.com