Archive for the ‘Web Development’ Category

Responsive Web Design: You Should Consider It.

Friday, April 27th, 2012

 

I was recently introduced to responsive web design and, I have to admit,  it was a mind blowing experience. The concept of building a website that has the ability to scale proportionally to almost all screen sizes is an incredible development. The crazy part is the idea of responsive web design was brought to light back in 2010 but is now gaining popularity due to the explosion of smartphone and tablet browsing.

If you’re unfamiliar with responsive web design I’ll do my best to give the 101 version. As I explained in the paragraph above your website will be able to scale from a large desktop screen all the way down to a smartphone display with your layout adapting so your text is still legible and your images look similar to the large layout. Cool, but how does a website do this?

The changes are done when the webpage loads and calls a specific CSS file depending on the browser window size. For example, you’re surfing the web and have your browser maximized on your screen at 1920 px X 1080 px but then decide to change the browser size to multi-task. When you change the browser size the CSS code understands whether the page is above or below a certain window dimension percentage. Since we decided to make our browser window smaller, lets say 800 px X 600 px, the webpage calls for the small layout CSS code because the code determined we were not at the correct size to display the large layout CSS code.

What’s impressive about a website that has a responsive design structure is how seamless the changes are made. As you shrink or grow your browser the page elements will immediately adjust and reorganize.

A couple things I should note since I’m making responsive web design seem pretty easy to create:

  • The process is very CSS intensive and works best with CSS3.
  • Scaling images isn’t the easiest process because you may have to create multiple sizes which can hinder page load time.
  • Some screen dimensions will still mess up your layout.

Even with those issues I believe it’s still worth your time to experiment with a responsive web design because:

  • You have one design for an array of devices.
  • Layouts transition seamlessly when adjusting browser size.
  • It makes your website legible on a small screen.

If you’re interested in learning more about responsive web design I would suggest reading the 2010 blog post from Ethan Marcotte. Even though the article is 2 years old it goes over the basics I explained above with far more detail.

A similar, and more recent, post to Marcotte’s was done by Smashing Magazine. Their article is also a high level look at how to work with and implement the code

Finally, Media Queries has a built a site dedicated to sharing responsive web design examples.

 

 

Hosting only crashes when you need it (Part 2)

Friday, October 14th, 2011

It wasn’t all that long ago that we reported the ramp-up to Christmas was causing some hosting troubles.  So much so that it took Tommy Hilfiger down.

Today we found another one. This is a smaller company so they will remain safely anonymous.  However, the story remains the same – Not enough.

Image of website error

 

Moral of the Story:

Security, security, security…  Cheap hosting is cheap for a reason.

This isn’t overloaded hosting during a big sale.  This is an every-day occurrence and you should plan accordingly to circumvent the activities of the hacker.

 

 

 

Hosting only crashes when you need it

Monday, September 26th, 2011

This is a simple topic, requiring few words of note.

All things considered, we charge a fair amount for hosting with First Scribe.  It’s not the lowest cost you will find on the Internet and (we think) this is for good reason.

Our ecommerce sites are all located on immense virtual servers in the cloud.  Completely and utterly over-engineered with fail-over, replication, and load-balancing.

Who cares?

We sweat the small stuff so that our sites stay available during a peak, rush, sale, weekend, blue moon:

Screen shot of Hilfiger error

 

This is not to pick on the ecommerce folks at Tommy Hilfiger.  They are a former client and have proven to be truly good people over our relationship.  In fact, we saw this error because we were invited to a “Friends & Family” spot sale and the site crashed during our visit.

Furthermore, this is not to say that the Tommy Hilfiger folks didn’t do all they could to dedicate resources to the site.  They probably have a robust hosting infrastructure with lots of whatever, and plenty of blah, blah, blah.

But it wasn’t enough and that is all.  Do not expect people to return when it fails.

 

 

New Pour La Victoire eCommerce Site

Monday, May 23rd, 2011

First Scribe is proud to announce the launch of the new ecommerce website for Pour La Victoire shoes - one of the hottest brands in the fashion industry!  The new website is the latest in desktop and mobile design & development.

About Pour La Victoire:

Fashion industry veterans Jay Adoni and David Giordano founded Plv Studio Inc. in the Spring of 2008. Mr. Adoni, the owner of the majorly successful footwear brand LJ Simone partnered with Mr. Giordano who brought his RTW and Accessories market experience to the table.  The Pour La Victoire brand was highly successful in the brick and mortar stores including Neiman Marcus, Nordstrom, and Saks Fifth Avenue but 2011 was chosen as the year to make a splash with www.PourLaVictoire.com.

The Project:

In 2010, Eric Sabo brought together a collaborative group to create a site to propel Pour La Victoire to the head of the line for high-fashion shoe brands in NYC.  Eric Sabo is an ecommerce operations consultant hailing from New York City.  Sabo has years of ecommerce experience with brands such as Tommy Hilfiger and Theory.  His industry connections brought the NYC design team and our Minneapolis development team together to create a website worthy of the high-fashion product line.

Design:

The design team at Lyle Swift worked directly with Sabo on behalf of Adoni and Giordano at Pour La Victoire to design a website that truly articulates the high-style nature of the product line.  Clean, muted lines allow the product photography to jump up and take center stage. Extra care was taken to highlight clear usability.

eCommerce Development:

The First Scribe development team, led by Jason Barney, took the polished design from the Lyle Swift team and bolted it to an extremely-customized iteration of the Magento eCommerce platform.  The Magento installation includes custom features such as an AJAX product sort and a new product-zoom tool with all the functionality (and none of the monthly fees) of similar functionality offered by Scene7 or Fluid.

A Multi-store functionality within Magento allows us to quickly roll out the ecommerce functionality to Pour La Victore’s sister brand, Kelsi Dagger.  The mobile website platform, dedicated zoom tool, AJAX product sort, and fulfillment interface attach to a shared back-end for all forthcoming Plv Studio Inc. brands.

Sabo and the rest of the team at Pour La Victoire manage customers, orders, promotions and rewards points from one-large administration tool in Magento for all of their future sites.

Kudos to the teams!

The team at First Scribe is proud to be a part of such a great collaboration!  Kudos to the teams on a truly fantastic product!

Pour La Victoire Discount Code:

We have created a special discount code for you Blog readers out there.  Save $50 off your first order by using the discount code LAUNCH.

 

 

HTML 5 and the future of the web

Friday, July 23rd, 2010

Ever since Apple released the iPad product earlier this year HTML 5 has been thrust into the limelight as the “next big thing” for the web.  Essentially it is an expansion of HTML 4, the current markup language, that adds features such as embedded video playback, drag and drop, support for vector graphics (SVG), and much more.  So will HTML 5 be the next big thing?

In all honesty, not likely.  Web developers and application programmers already have a robust suite of tools and frameworks available for doing all these things, such as Flash and JavaScript, that are well established.  Another issue with HTML 5 is older browsers don’t support it.  Internet Explorer 6 and 7, which still make up a very large part of the browser market, have no support for HTML 5.  Until the average web browser support HTML 5 developers can’t start leveraging it.  If we have learned anything from Internet Explorer’s reign as the long term markershare champion in web browsers it’s that it takes a LONG time to cycle out old versions.  IE6 was released in 2001 and still has a  5% to 10% market share according to sites such as w3 schools.com.

HTML 5 should make it easier for your average developer to integrate video and advanced features but we won’t see an impact for a while.  If you hire a professional development company there is no reason you can’t offer a highly interactive site with rich media content today, using standard tools supported on a wide variety of platforms.