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Monthly Archives: January 2015
Can My Competitors Click Me Out of Business? Internet Marketing Mysteries
Can My Competitors Click Me Out of Business? Internet Marketing Mysteries

Nearly every business out there has a rival. Some of these rivalries are much more cutthroat than others. Some competitor rivalries even lead to suspicion of sabotage. One of the top questions we hear when preparing a new Google Adwords campaign is, “What if my competition tries to click me out of business?” Is it…

Troubleshooting Magento Configurable Swatches
Troubleshooting Magento Configurable Swatches

Things work great until they don’t. Configurable color swatches are nothing new to the eCommerce industry. The ability to show customers how different colors or patterns actually look on a product can certainly help to improve conversion rates. We’re living in a visual world. Would you really want to order that orange/slime/green pair of shoes…

Creating a Call-to-Action for Your Facebook Business Page
Creating a Call-to-Action for Your Facebook Business Page

What if you could use your Facebook page to help your business? If only you could increase newsletter sign ups, bring in more leads, or get more people to your store through your Facebook page… Well, today just might be your lucky day. Enter the Facebook “Call-to-Action”: Yes, that’s right. Facebook is offering a free tool to…

Bing Correctly Predicts Super Bowl Matchup, Still Favors Patriots to Win
Bing Correctly Predicts Super Bowl Matchup, Still Favors Patriots to Win

In a wild NFL Conference Championship weekend (well, half of it was wild), Bing Predicts accurately picked both winners. Now Bing has a tough call to make in the Patriots-Seahawks showdown that will take place when Super Bowl XLIX kicks off on February 1st. Bing Predicts Beats the Odds, Sort Of Headed into the Conference…

What Is Direct Traffic? Internet Marketing Mysteries
What Is Direct Traffic? Internet Marketing Mysteries

One of the most common questions I hear after a client sees a website analytics report for the first time is, “What is Direct Traffic?” It sounds like a simple question with a straightforward answer, but it’s actually much more complicated than that. In Google Analytics, you can find your Direct Traffic by going to…

Bing Predicts Consistent in NFL Divisional Playoffs, Things Look Hazy for Conference Championships
Bing Predicts Consistent in NFL Divisional Playoffs, Things Look Hazy for Conference Championships

For the second consecutive week, Bing Predicts correctly picked 3 of 4 NFL playoff winners, missing only the Colts-Broncos matchup. Heading into the Conference Championship games, Bing is now 6-2 during the playoffs after going 169-87 during the regular season. Bing Predicts Divisional Playoffs Recap Bing headed into Divisional Weekend with quite a bit of…

Is Yahoo Gaining on Google? Maybe, But Maybe Not for You
Is Yahoo Gaining on Google? Maybe, But Maybe Not for You

Back in November, Mozilla and Yahoo announced a new partnership that could bring an end to the tyranny of Google. Okay, that’s quite the overstatement, but the news that Yahoo was replacing Google as the default search engine in Firefox did have a potential impact on the world of search—and a potential impact on website…

Bing Predicts Gets 3 out of 4 in Wildcard Weekend, Predicts Patriots to Win It All
Bing Predicts Gets 3 out of 4 in Wildcard Weekend, Predicts Patriots to Win It All

Bing Predicts will not repeat the perfection it achieved during the World Cup knockout stage. Predicting the home team to win all 4 games during NFL Wildcard Weekend, the search engine came out with 3 wins and 1 loss. Bing Predicts Wildcard Weekend Recap After going 169-87 on the regular season, Bing appeared to take…

Getting Your Bing On: How Bing Ranks Content (and Why You Should Care)
Getting Your Bing On: How Bing Ranks Content (and Why You Should Care)

When was the last time you heard someone say, “I want to be number one on Bing”? While Bing is almost never the focus of a search engine optimization campaign, it isn’t something to be wholly ignored either. In fact, every good SEO strategy includes taking the proper steps to ensure quality rankings on the…

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