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Monthly Archives: February 2015
Should We Be Blogging on Our Business Website? Internet Marketing Mysteries
Should We Be Blogging on Our Business Website? Internet Marketing Mysteries

So you’re thinking about starting a blog on your business website. That’s great. After all, every site needs a blog, right? Not so fast. Blogging is not a universal need for all businesses. The answer, like almost everything related to the internet, depends. In general, a blog can potentially have a positive impact on your…

Your 5-Minute Guide to New Google Business Photos
Your 5-Minute Guide to New Google Business Photos

Earlier this week, Google announced it was making more changes to Google Business pages. In particular, the search engine is giving business owners more control over their photos (as well as some friendly advice). This is long overdue. In the past, you could choose your profile photo and your cover image. Other than that, you…

10 Signs the Unsolicited Email You Just Got About SEO Is Probably a Scam
10 Signs the Unsolicited Email You Just Got About SEO Is Probably a Scam

If you own a website, you undoubtedly have gotten more than a handful of offers from SEO companies hoping to sell you their services. Not that they’re trying to sell you something, of course. No, they’re trying to double, triple, quadruple your business! And they’re going to do it for rock bottom prices! What a…

Why Aren't We Ranking for (Insert Keyword Here)? Internet Marketing Mysteries
Why Aren't We Ranking for (Insert Keyword Here)? Internet Marketing Mysteries

Even though it’s 2015 and the search engines rely so heavily on intuitive and personalized search, many website owners are still obsessed with keyword rankings. You can’t really blame them. Having your site at the top of the rankings for a “money” keyword can bring in a lot of traffic. Whether or not that is…

5 Reasons Why You Shouldn't Rely Only On Google Analytics
5 Reasons Why You Shouldn't Rely Only On Google Analytics

Everyone loves Google Analytics for two obvious reasons: It’s free. It’s easy. What could be better, right? Add in the fact that it does a pretty darn good job collecting data, and it seems like the perfect tool for every website. Just sign up, throw the code on your website, and rest easy while the…

Do You Need to Start SEO Right Away When a New Site Launches?
Do You Need to Start SEO Right Away When a New Site Launches?

New websites are expensive. When the new site launches, it might be tempting to say, “Hey, I should save money now. Let’s just wait to do marketing.” On the surface, it may seem like a smart move. After all, you just laid down a nice chunk of change to get the website up and running….

Searching for Hidden Content: Is Google Indexing You?
Searching for Hidden Content: Is Google Indexing You?

You can’t read what you can’t see. Until you can see it, that is. But can Google see it? Many websites today utilize expandable areas or tabs that include more content the user can see with a simple click. This seems like good usability in many cases. Does the visitor need to see all of…

Can I Turn Off Paid Ads Once the SEO Starts Working? Internet Marketing Mysteries
Can I Turn Off Paid Ads Once the SEO Starts Working? Internet Marketing Mysteries

In the battle of paid versus organic, which side are you on? There’s a common misconception in the world of internet marketing that paid advertising and SEO are rivals. Many website owners believe Google AdWords, PPC, and other forms of digital ads are just temporary solutions while they wait for the SEO to “kick in.”…

Bing Predicts Calls the Super Bowl, Caps Off Great Season
Bing Predicts Calls the Super Bowl, Caps Off Great Season

On Sunday night, the New England Patriots hoisted the Lombardi Trophy for the fourth time this century, just like Bing Predicts said they would. This was no bandwagon pick by the search engine. Bing has been touting the Patriots as the likely winner since early December, long before it was even clear which teams would…

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