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Monthly Archives: January 2019
The 3 Rs of a successful content marketing strategy: Reduce, Reuse, Recycle
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The 3 Rs of a successful content marketing strategy: Reduce, Reuse, Recycle

Content marketing is an essential part of any successful online marketing strategy. But as consumers of information, we are drowning in content. With so much content being produced, and with the ever-changing search landscape, how do you ensure your time and effort spent creating content isn’t wasted? Many marketers think the solution to overcoming poorly…

Google Data Studio Blog Series: Step 2 – Why Data Studio?
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Google Data Studio Blog Series: Step 2 – Why Data Studio?

In the first installment of our Google Data Studio series, we covered the importance of setting goals for your report and how to frame your narrative. Outlining this narrative through your reports is key. With the amount of data available to marketers, it’s easy to get lost in the details without finding clear, actionable insights….

Why our stated hourly rate is increasing - and why that's a good thing for our clients
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Why our stated hourly rate is increasing - and why that's a good thing for our clients

As of February 1, 2019, First Scribe’s hourly rate increased.  As a company committed to transparency and honesty, we discuss below the rationale and benefits behind this decision. Why our rates have increased The decision to raise prices is never an easy one. It’s a delicate balance between profitability and client retention. After thorough analysis,…

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