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Was There a Google Algorithm Update Today?
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Was There a Google Algorithm Update Today?

Yes, there probably was. With between 500 and 600 updates to the Google search algorithm every year, you can almost always count on one. Some of them are big. Some of them even have names. Others never get confirmed. No matter what the case, Google is always updating its algorithm. But does it really matter?…

First Scribe Heads to the Ballpark
First Scribe Heads to the Ballpark

No Minnesota summer is complete without a trip to the ballpark to cheer on the Twins. The First Scribe team took a break from building websites and brought the hometown team good luck on our first trip to Target Field. It was a beautiful day at the ballpark with plenty of Minneapolis sunshine and temps…

Why You Shouldn't Always Try to Rank for High-Volume Keywords
Why You Shouldn't Always Try to Rank for High-Volume Keywords

Imagine how cool it would be if your website could rank number one for all the biggest keywords in the world. Assuming your hosting provider could accommodate the millions of visitors you’d get every second, you’d be an instant billionaire with all those new customers! Too bad that’s not how SEO works. Most business owners…

What to Look for in a Web Design Proposal
What to Look for in a Web Design Proposal

You’re pretty excited about the prospect of your company’s new website. Or at least you thought you were, until a handful of web designers responded to your website RFP with what amounts to over 100 pages of proposals. Now you have to sort through all these pages and choose the best designer for the job….

Why You Need a Brand Messaging Strategy
Why You Need a Brand Messaging Strategy

Here’s a test for you. Go to any page on your website and swap out your company’s name with the name of your biggest competitor. Now read the content. Did it make a difference? Probably not.   If you don’t have a brand messaging strategy, your content could be anyone’s content. It doesn’t matter what…

5 Things to Know Before Applying for a Digital Marketing or SEO Position
5 Things to Know Before Applying for a Digital Marketing or SEO Position

If you’re applying for a job in digital marketing or SEO, prepare to be up against a lot of competition. As with any other job, you have to be able to stand out from the hundreds of other job applicants. Digital marketing is a hot career path that’s rapidly growing, making it all the more…

How to Write a Website RFP that will Guarantee a Successful Project
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How to Write a Website RFP that will Guarantee a Successful Project

If you’ve been tasked with heading up a new website for your company, congratulations! This is a big deal. It’s probably the most important thing you’ll do for your business this year. So let’s get started. Time to turn to Google, right? Before you hit that search button, there’s something else you need to do…

What You Need to Do Now to Get Ready for Google's Mobile-First Index
What You Need to Do Now to Get Ready for Google's Mobile-First Index

It seems like it’s been forever since Google first announced its mobile-first index. So where exactly is it? Don’t worry, it’s coming, and Google has given you ample warning. According to the latest reports, Google is hoping to release the mobile-first index early in 2018, but it could be a little later. That really doesn’t…

Why an SSL Certificate Should Be Your Next Website Upgrade
Why an SSL Certificate Should Be Your Next Website Upgrade

It’s been almost three years since Google first told everyone they should make the switch to HTTPS. In their passionate plea to website owners to create a more secure internet, they used a rallying cry that would surely go straight to the heart of everyone: HTTPS would become a ranking signal. Not surprisingly, the world…

How Often You Should Redesign Your Website
How Often You Should Redesign Your Website

We’re all familiar with the phrase “if it ain’t broke, don’t fix it.” However, these words of infinite wisdom can lead many business owners astray when it comes to their website. In fact, this little phrase was not created with the web in mind at all. Sometimes a website that seems to function pretty well…

Do I Need to Write Content for My Ecommerce Category Pages?
Do I Need to Write Content for My Ecommerce Category Pages?

Category pages are often overlooked when planning content for your ecommerce website. After all, most people just view a category page as a collection of products. Show your customers the products and let them figure it out, right? If you want your category pages to dominant search results and provide a great experience for your…

Everything You Need to Know Before Adding Pop-ups to Your Website
Everything You Need to Know Before Adding Pop-ups to Your Website

As a website user, you probably hate pop-ups. But as a business owner, web designer or marketer, you sometimes have to put your personal feelings aside. Contrary to what many people say, pop-ups are not the root of all evil. Sometimes they are useful—both to you as a website owner and to your users. Of…

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