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Google's Good Guy Image Changing?

Everyone's best friend, Google, has been catching some flack lately when it comes to small businesses and organic search. SEO Book posted a controversial image that displayed a chunk of Google paid search ads and other Google real estate above any organic results. The image may be a little deceptive but the point is Google seems to be pushing more paid search which seems to be against what the company was about.

I'm not surprised at all by what they are doing because as a business it's first interest is itself. I know it's hard to believe Google isn't always looking out for the little guy but they need to prove to investors they are still competitive and to advertisers that they can get eyes on products.

Personally, I'm not too worried about the situation, it's just unfortunate that we may be seeing more skewed results for certain queries.