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Category Archives: AdWords/Digital Advertising
3 Reasons You Need a Google Premier Partner
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3 Reasons You Need a Google Premier Partner

As a business owner looking to generate more revenue or leads online, Google AdWords is one important piece of a larger digital strategy. Of course, if you don’t know what you’re doing, it’s easy to blow through money faster than the government can print it. From choosing the right keywords and optimizing your ads to refining your…

Google Introduces AdWords Premier Partner Program
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Google Introduces AdWords Premier Partner Program

One of the keys to a successful online marketing campaign is utilizing the right channels. For most businesses, one of the most crucial online channels is paid advertising, including the right combination of search, display, remarketing, video, and mobile ads. Of course, online advertising only helps if you’re seeing a positive return on your investment….

How the New Google SERP Layouts Might (or Might Not) Affect Your Website
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How the New Google SERP Layouts Might (or Might Not) Affect Your Website

Whenever Google makes a change to the search results, the internet buzzes with excitement, disappointment, disapproval, despair, hope, fear, and a million other reactions. A handful of conspiracy theorists waste no time hopping out of wherever they hide when they aren’t spreading conspiracies and explain how the new change will be the end of all…

2015 Internet Marketing Recap: Mobile, AI, Remarketing, and More
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2015 Internet Marketing Recap: Mobile, AI, Remarketing, and More

Every year brings exciting new developments to the world of online marketing. While these changes can terrify some business owners and marketers, they often create great new opportunities to reach bigger audiences and generate more leads. Of course, this requires you to keep up with the latest trends and to stay away from questionable tactics.  2015…

One Google AdWords Mistake You Can't Afford to Make
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One Google AdWords Mistake You Can't Afford to Make

We’ve managed a lot of Google AdWords accounts. Some were in shambles when we inherited them. Oh, the abominations we’ve seen. It would be pretty easy to compile a list of dozens upon dozens of digital advertising blunders. Like the account with just 1 ad for 5,000 broad match keywords. Fortunately, we can get accounts into…

How Much Should We Be Spending on Google AdWords?
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How Much Should We Be Spending on Google AdWords?

Determining the right budget for your digital advertising campaign can be a bit of a challenge. There are many factors that come into play here, some of which are completely beyond your control: Your industry Your competition Your goals Your company’s allocated marketing budget Your company’s philosophy regarding digital advertising With all these things in…

What Metrics Should I Use To Measure Success?
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What Metrics Should I Use To Measure Success?

You spend a boatload of money on your website, but how do you know it’s successful? It’s one of those questions business owners frequently wonder about but don’t actively seek to answer. Instead, they often make marketing decisions based on gut feeling. Exhibit A: Well, I feel like the phone has been ringing more often, so I…

Why Should I Bid On My Brand Name? - Internet Marketing Mysteries
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Why Should I Bid On My Brand Name? - Internet Marketing Mysteries

No matter what type of business you have, there’s a good chance that a large chunk of your customers find your website through branded search. This a good thing. It means people know your brand—and they’re actually interested in it. If someone’s searching for your brand name, they’re pretty much guaranteed to convert, right? Well,…

Should I Search for Myself on Google? Internet Marketing Mysteries
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Should I Search for Myself on Google? Internet Marketing Mysteries

Are you trying to find yourself? If it’s soul searching, then great. Keep it up. But if it’s Googling your business, that’s not such a noble (or productive) pursuit. Searching for your business on Google isn’t the equivalent of trying to figure out your place in the world. It’s more like stalking yourself, and it…

Can I Turn Off Paid Ads Once the SEO Starts Working? Internet Marketing Mysteries
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Can I Turn Off Paid Ads Once the SEO Starts Working? Internet Marketing Mysteries

In the battle of paid versus organic, which side are you on? There’s a common misconception in the world of internet marketing that paid advertising and SEO are rivals. Many website owners believe Google AdWords, PPC, and other forms of digital ads are just temporary solutions while they wait for the SEO to “kick in.”…

Can My Competitors Click Me Out of Business? Internet Marketing Mysteries
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Can My Competitors Click Me Out of Business? Internet Marketing Mysteries

Nearly every business out there has a rival. Some of these rivalries are much more cutthroat than others. Some competitor rivalries even lead to suspicion of sabotage. One of the top questions we hear when preparing a new Google Adwords campaign is, “What if my competition tries to click me out of business?” Is it…

First Scribe Achieves Google Partner Status
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First Scribe Achieves Google Partner Status

As part of our ongoing effort to offer top-notch Adwords services, First Scribe has taken the steps to become a Google Partner.  The Partners program will eventually replace Google Engage for Agencies, and is a collection of the best and most trusted AdWords management and consulting firms.  Many of the membership requirements carry over, but…

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