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Why Aren't We Getting More Organic Traffic?
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Why Aren't We Getting More Organic Traffic?

You have a great marketing plan and top-notch search rankings. So where’s all your organic traffic? Shouldn’t it be going up all the time? A lot of businesses live and die by organic search. A typical internet marketing plan may consist of this logic: Do SEO Get top rankings Get tons of traffic Make tons of sales…

Bing Predicts Respectable in NFL Week 6, Needs a Big Performance in Week 7
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Bing Predicts Respectable in NFL Week 6, Needs a Big Performance in Week 7

Bing Predicts was far from spectacular during NFL Week 6, but the search engine did manage to turn out a respectable 9-5 performance. This puts Bing at 57-34 (62.6%) overall on the season, just behind where the prediction engine was after six weeks during 2014. Last year, Bing was 58-33 (63.7%) at the end of Week 6. …

Bing Predicts Looks Strong in NFL Week 5, Hopes to Maintain in Week 6
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Bing Predicts Looks Strong in NFL Week 5, Hopes to Maintain in Week 6

After a pedestrian NFL Week 4, Bing Predicts looked pretty good in Week 5. The prediction engine finished the week with a 10-4 record, putting it at 48-29 on the season (62.3%). That puts Bing just barely ahead of pace with its performance through five weeks during its inaugural season last year (47-29).   A Good…

Bing Predicts Struggles in NFL Week 4, Must Improve in Week 5
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Bing Predicts Struggles in NFL Week 4, Must Improve in Week 5

It would be an understatement to say that NFL Week 4 was a nail-biter. 8 of the 15 games were decided by less than one score, including 7 games where a field goal separated the winner from the loser. There were two overtime games and multiple final minute lead changes. All this adds up to…

Bing Predicts Recovers in NFL Week 3, Looks to Score Big in Week 4
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Bing Predicts Recovers in NFL Week 3, Looks to Score Big in Week 4

Coming off the worst record in prediction history, Bing Predicts needed to have a good week. The prediction engine delivered in NFL Week 3 with a respectable 11-5 performance. Bing is now 30-18 (62.5%) on the season, one game ahead of last year. But the search engine still has its work cut out for the…

Bing Predicts Bombs NFL Week 2, Looks to Recover in Week 3
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Bing Predicts Bombs NFL Week 2, Looks to Recover in Week 3

Note: This post is for the 2015 season. Click here to see the Week 2 results and Week 3 preview for 2016. After opening the 2015 NFL season with its best week ever, Bing Predicts looked like a lowly amateur during Week 2. In a week filled with surprises, Bing just couldn’t catch a break….

How Do I Calculate Conversion Rate on My Website?
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How Do I Calculate Conversion Rate on My Website?

Conversion rate may seem like one of the best ways to determine the overall quality of your website. According to Google Analytics, calculating your conversion rate is really simple. Take the number of goal completions and divide it by the number of sessions. Boom! You have a conversion rate. Would you look at that? Over…

Your Analytics Data Says You Need a New Website
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Your Analytics Data Says You Need a New Website

Many business owners take a rather subjective approach to determine when they need a new website. They may look at their own site and think it looks outdated. Or they might look at a competitor’s brand new site and get the sudden urge to do better. Or they may shrug and say, “Looks fine to…

Why Is My Bounce Rate So High?
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Why Is My Bounce Rate So High?

A high bounce rate means your website is bad, right? Not necessarily. When looking at your bounce rate, there are a lot of factors to consider. In fact, contrary to the popular “I came, I saw, I puked” definition of bounce rate, a bounce isn’t always an unsuccessful visit. As with any data, the bounce…

What Metrics Should I Use To Measure Success?
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What Metrics Should I Use To Measure Success?

You spend a boatload of money on your website, but how do you know it’s successful? It’s one of those questions business owners frequently wonder about but don’t actively seek to answer. Instead, they often make marketing decisions based on gut feeling. Exhibit A: Well, I feel like the phone has been ringing more often, so I…

5 Reasons Why You Shouldn't Rely Only On Google Analytics
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5 Reasons Why You Shouldn't Rely Only On Google Analytics

Everyone loves Google Analytics for two obvious reasons: It’s free. It’s easy. What could be better, right? Add in the fact that it does a pretty darn good job collecting data, and it seems like the perfect tool for every website. Just sign up, throw the code on your website, and rest easy while the…

Why Am I Seeing More Referral Traffic? Internet Marketing Mysteries
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Why Am I Seeing More Referral Traffic? Internet Marketing Mysteries

Referral traffic can be a wonderful thing. What could be more exciting than knowing people are not only linking to your site, but they are actually sending traffic your way? Before you get too excited about an increase in referral traffic, there’s something you need to know. As with all things related to the internet,…

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