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Do I Need to Write Content for My Ecommerce Category Pages?
Do I Need to Write Content for My Ecommerce Category Pages?

Category pages are often overlooked when planning content for your ecommerce website. After all, most people just view a category page as a collection of products. Show your customers the products and let them figure it out, right? If you want your category pages to dominant search results and provide a great experience for your…

Everything You Need to Know Before Adding Pop-ups to Your Website
Everything You Need to Know Before Adding Pop-ups to Your Website

As a website user, you probably hate pop-ups. But as a business owner, web designer or marketer, you sometimes have to put your personal feelings aside. Contrary to what many people say, pop-ups are not the root of all evil. Sometimes they are useful—both to you as a website owner and to your users. Of…

Why Content Should Come Before Design
Why Content Should Come Before Design

For a moment, let’s imagine a world of absolutes and break the web design process down to two possibilities: Design first, then write content Write content first, then design It’s not much of a stretch. Some designers will ask you for all your content and then create a design that complements it. Other designers will…

How To Keep Your Company Blog Going When You Don't Have Time
too busy to create content
How To Keep Your Company Blog Going When You Don't Have Time

So your company has developed a killer blog filled with great content that drives traffic to your website, establishes you as an industry-leading expert, and occasionally even results in a new lead or sale. But there’s one little problem. You simply don’t have time to write any new posts. What are you supposed to do?…

5 Content Mistakes You're Making On Your Website
5 Content Mistakes You're Making On Your Website

Whether content is king, queen, or something else entirely these days, one thing is definitely clear: you still need good content on your website. No, this isn’t another pitch for content marketing or a plea to get that company blog going. This is about the words on the main pages of your website. You know,…

Why You Need New Content for Your New Website
meta keywords
Why You Need New Content for Your New Website

When we were preparing to launch the newest version of our website, we were faced with a difficult decision: should we keep our old content or rewrite everything? It may not sound like that difficult of a question. After all, why would you want to launch a brand new website with a bunch of old…

Top 10 Blog Posts of 2015 (And What We Learned from Them)
Top 10 Blog Posts of 2015 (And What We Learned from Them)

Having an active blog can be a great way to drive new visitors to your website. It can also increase your authority and position your business as a thought leader in your industry. But you can’t achieve these things simply by throwing new content on your blog. In order for your blog to have any impact,…

Why You Need a Content Writer for Your Website
content writer featured
Why You Need a Content Writer for Your Website

Presidents don’t write their own speeches. Pop stars rarely write their own songs. Heck, most “autobiographies” and memoirs these days are written by someone else. If you’re a business owner, take a cue from some of the most successful people on the planet: You shouldn’t be writing your own content. Yes, you know your business inside…

Should We Allow Comments on Our Company Blog?
blog comments
Should We Allow Comments on Our Company Blog?

Having a blog on your company website can have a positive impact on your business. It can also feel like the bane of your existence. Coming up with content for your business blog is difficult enough without having to deal with loads of useless blog comments. Yes, that’s right. It’s 2015 and spammers are still…

Google+ Collections: Pinterest Rip-off or Valuable New Business Tool?
Google+ Collections: Pinterest Rip-off or Valuable New Business Tool?

Within hours of Google’s announcement regarding the release of Google+ Collections, some critics were already calling it a failed Pinterest knockoff. These critics might not have been completely without good reason to make such an early proclamation of death. At first glance, this does seem a bit like Pinterest-lite. And it goes without saying that…

What Should We Post On Our Blog and Social Media?
What Should We Post On Our Blog and Social Media?

Figuring out what to talk about on your blog and social media accounts can be quite the challenge for many businesses. Fortunately, it doesn’t have to be a difficult pursuit. After all, you can write about anything you want. Okay, maybe we should qualify that a bit. When I say “anything you want,” I really…

Is It a Doorway Page? An Infographic
Is It a Doorway Page? An Infographic

Google recently announced an update on doorway pages, and it could have big implications for your site. In the official announcement about the so-called “doorway page algorithm,” Google attempted to clear up exactly what constitutes a doorway page. Of course, their new examples and definitions serve mostly to add a lot of confusion and panic…

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