Home
Category Archives: Content
A brief history of the meta description and how to write a good one
meta description featured
A brief history of the meta description and how to write a good one

Meta descriptions play an important role in how your webpages appear and perform on search engine results pages. The meta description itself has undergone several major changes in recent years, but its importance is one aspect that has stayed the same, if not increased. Here’s a brief history of the meta description’s wild ride through the…

How to create a contact form that converts
contact conversion featured
How to create a contact form that converts

The ultimate goal of every website is to get conversions. If your site doesn’t convert, it’s not doing its job. For ecommerce websites, that means selling products. For lead generation sites, your point of conversion is typically going to be a contact form. Getting users to see your contact form is one thing, but getting…

How Marketing Automation Can Make Life Easier for You and Your Audience
marketing automation first scribe
How Marketing Automation Can Make Life Easier for You and Your Audience

There’s more to an effective marketing strategy than simply producing good content. That’s just part of the foundation. James Cameron’s job wasn’t done when he finished writing The Terminator. Quite the opposite, in fact. He was then faced with the even greater challenges of bringing the script to life and getting butts in the seats. Successfully marketing your…

The Secret to Writing Content That Ranks Really Well in Search
The Secret to Writing Content That Ranks Really Well in Search

We’ve all been there. You’re putting the finishing touches on some truly dynamite content you know is sure to impress and convert like nothing before. Then you hit publish. And no one sees it. It’s as if Shakespeare had flushed Hamlet down the toilet. The best writing in the world means nothing if it doesn’t…

Why You Need a Brand Messaging Strategy
Why You Need a Brand Messaging Strategy

Here’s a test for you. Go to any page on your website and swap out your company’s name with the name of your biggest competitor. Now read the content. Did it make a difference? Probably not.   If you don’t have a brand messaging strategy, your content could be anyone’s content. It doesn’t matter what…

Do I Need to Write Content for My Ecommerce Category Pages?
Do I Need to Write Content for My Ecommerce Category Pages?

Category pages are often overlooked when planning content for your ecommerce website. After all, most people just view a category page as a collection of products. Show your customers the products and let them figure it out, right? If you want your category pages to dominant search results and provide a great experience for your…

Everything You Need to Know Before Adding Pop-ups to Your Website
Everything You Need to Know Before Adding Pop-ups to Your Website

As a website user, you probably hate pop-ups. But as a business owner, web designer or marketer, you sometimes have to put your personal feelings aside. Contrary to what many people say, pop-ups are not the root of all evil. Sometimes they are useful—both to you as a website owner and to your users. Of…

Why Content Should Come Before Design
Why Content Should Come Before Design

For a moment, let’s imagine a world of absolutes and break the web design process down to two possibilities: Design first, then write content Write content first, then design It’s not much of a stretch. Some designers will ask you for all your content and then create a design that complements it. Other designers will…

How To Keep Your Company Blog Going When You Don't Have Time
too busy to create content
How To Keep Your Company Blog Going When You Don't Have Time

So your company has developed a killer blog filled with great content that drives traffic to your website, establishes you as an industry-leading expert, and occasionally even results in a new lead or sale. But there’s one little problem. You simply don’t have time to write any new posts. What are you supposed to do?…

5 Content Mistakes You're Making On Your Website
5 Content Mistakes You're Making On Your Website

Whether content is king, queen, or something else entirely these days, one thing is definitely clear: you still need good content on your website. No, this isn’t another pitch for content marketing or a plea to get that company blog going. This is about the words on the main pages of your website. You know,…

Why You Need New Content for Your New Website
meta keywords
Why You Need New Content for Your New Website

When we were preparing to launch the newest version of our website, we were faced with a difficult decision: should we keep our old content or rewrite everything? It may not sound like that difficult of a question. After all, why would you want to launch a brand new website with a bunch of old…

Top 10 Blog Posts of 2015 (And What We Learned from Them)
Top 10 Blog Posts of 2015 (And What We Learned from Them)

Having an active blog can be a great way to drive new visitors to your website. It can also increase your authority and position your business as a thought leader in your industry. But you can’t achieve these things simply by throwing new content on your blog. In order for your blog to have any impact,…

Contact First Scribe today for web design that's truly designed to help your business grow.