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Category Archives: Conversion Optimization
When Should I Start Planning for the Holidays?
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When Should I Start Planning for the Holidays?

As we start wrapping up the summer, the holidays might be the last thing on your mind. But if you’re a business owner or marketer, you’d better be thinking about more than your tan or that last trip to the pool. Yes, now is the time to finalize your business’s holiday plans. If you want to make…

Why You Need Thank You Pages And How They Can Close the Deal
thank you pages
Why You Need Thank You Pages And How They Can Close the Deal

When someone gives you something, of course you need to thank them. It’s just basic manners. The web works the same way. When someone gives you their information via a contact form, you need to thank them. Cue the Thank You page. Every form on your website should lead to a Thank You page. Whether…

How to Be an A/B Test Superstar
a/b testing
How to Be an A/B Test Superstar

We all dream of having a website that converts at astronomical rates—a website that dominates the competition and turns every visitor into a customer. To get there, you have to have a good product or service and a great website. But you also have to be an A/B test superstar. Okay, so you’ll never get…

How Do I Calculate Conversion Rate on My Website?
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How Do I Calculate Conversion Rate on My Website?

Conversion rate may seem like one of the best ways to determine the overall quality of your website. According to Google Analytics, calculating your conversion rate is really simple. Take the number of goal completions and divide it by the number of sessions. Boom! You have a conversion rate. Would you look at that? Over…

How to Create Abandoned Cart Emails that Work
abandoned-cart
How to Create Abandoned Cart Emails that Work

If you have an ecommerce website, you know how important it is to stay in front of your customers. You also know that many of your visitors add items to the cart without purchasing them. Because you are a savvy business owner, you are aware of the importance of abandoned cart emails. It’s a pretty…

5 Ways You're Doing A/B Testing Wrong
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5 Ways You're Doing A/B Testing Wrong

To get the most out of your website, you need to know what works. While following general best practices is a great way to start, the only true way to know what will work best for your website is by using data. Cue the A/B test. Used properly, A/B testing is one of the most…

What Are My Competitors Doing Better?
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What Are My Competitors Doing Better?

If you want to be competitive in your industry, you have to pay attention to your competition. Just look at the New England Patriots. They know exactly what their competitors are doing, and they’re virtually unstoppable! Sports jokes aside, competitive analysis should be part of your marketing strategy. Analyzing your competitors can give your business…

Using the Force to Turn Your Website into a Conversion Jedi
conversion jedi
Using the Force to Turn Your Website into a Conversion Jedi

If your website isn’t converting the way you want it to, then you need to start using the Force. Having a great-looking website is fantastic, but winning on the internet requires so much more. By using the Force, you can turn your website into a conversion Jedi. Target Customers You Must You can’t sell anything…

Why Aren't People Filling Out Our Contact Forms?
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Why Aren't People Filling Out Our Contact Forms?

You have a great product/service and a great website to showcase it, but your contact forms are sitting in a dormant state. You jump for joy when you receive a single form submission in your inbox, thinking the floodgates are about to open. Days pass. Weeks pass. Months pass. A few form submissions might trickle…

What Metrics Should I Use To Measure Success?
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What Metrics Should I Use To Measure Success?

You spend a boatload of money on your website, but how do you know it’s successful? It’s one of those questions business owners frequently wonder about but don’t actively seek to answer. Instead, they often make marketing decisions based on gut feeling. Exhibit A: Well, I feel like the phone has been ringing more often, so I…

Ten Reasons Your Ecommerce Site Isn't Converting – And How You Can Fix It
ecommerce
Ten Reasons Your Ecommerce Site Isn't Converting – And How You Can Fix It

Getting people to your site isn’t always the hardest part. For many ecommerce websites, the main problem is getting people to buy something. In fact, the median conversion rate for ecommerce sites is less than 2%. This means only a tiny fraction of your visitors are actual customers. There are two main reasons why people…

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