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How Marketing Automation Can Make Life Easier for You and Your Audience
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How Marketing Automation Can Make Life Easier for You and Your Audience

There’s more to an effective marketing strategy than simply producing good content. That’s just part of the foundation. James Cameron’s job wasn’t done when he finished writing The Terminator. Quite the opposite, in fact. He was then faced with the even greater challenges of bringing the script to life and getting butts in the seats. Successfully marketing your…

Should You Worry When People Unsubscribe from Your Email List?
email subscribes
Should You Worry When People Unsubscribe from Your Email List?

You’ve worked hard to build up your email list. You produced great content. You created enticing offers. You built an engaging signup form. Then you sent out an awesome email featuring your best stuff and, lo and behold, people had the audacity to unsubscribe from your list. Get used to it. As long as you…

When Should I Start Planning for the Holidays?
holiday marketing plan
When Should I Start Planning for the Holidays?

As we start wrapping up the summer, the holidays might be the last thing on your mind. But if you’re a business owner or marketer, you’d better be thinking about more than your tan or that last trip to the pool. Yes, now is the time to finalize your business’s holiday plans. If you want to make…

2015 Internet Marketing Recap: Mobile, AI, Remarketing, and More
2015 Internet Marketing Recap: Mobile, AI, Remarketing, and More

Every year brings exciting new developments to the world of online marketing. While these changes can terrify some business owners and marketers, they often create great new opportunities to reach bigger audiences and generate more leads. Of course, this requires you to keep up with the latest trends and to stay away from questionable tactics.  2015…

How to Create Abandoned Cart Emails that Work
How to Create Abandoned Cart Emails that Work

If you have an ecommerce website, you know how important it is to stay in front of your customers. You also know that many of your visitors add items to the cart without purchasing them. Because you are a savvy business owner, you are aware of the importance of abandoned cart emails. It’s a pretty…

How to Add Editable Areas to Exported MailChimp Templates
How to Add Editable Areas to Exported MailChimp Templates

If you’ve tried recently exporting a MailChimp template you’ve been greeted with this alert. It’s a shame, but a necessary change since MailChimp decided to make editing templates super easy.

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