Home
Category Archives: Internet Marketing Mysteries
Everything You Need to Know About 404 Errors (Including How They Can Help You)
404 pug
Everything You Need to Know About 404 Errors (Including How They Can Help You)

A great user experience means your visitors always find exactly what they want on the first try without any errors, right? While that would indeed be great, the fact is that mistakes do happen. Fortunately, we have error pages to take care of that. The 404 page is the error page you’re probably most familiar…

13 Crazy SEO Superstitions People Actually Believe
13 Crazy SEO Superstitions People Actually Believe

No matter how quickly the world of SEO changes, tactics of the spammier olden days of the industry refuse to die. In spite of much evidence to the contrary, many people cling to these old ideas, some of which were never true. It’s almost enough to make you imagine clans of SEO wizards and witches…

Should You Hire an Agency or In-House for Online Marketing?
online marketing agency
Should You Hire an Agency or In-House for Online Marketing?

Let’s start with the obvious: if your business is online, you must have an online strategy. Now let’s follow that up with something that should be just as obvious: if you have a business today, you must be online. Therefore, it should go without saying that every business needs an online strategy. Now on to…

Why Doesn't Google Use My Title Tag and Meta Description In Search Results?
Why Doesn't Google Use My Title Tag and Meta Description In Search Results?

If you know even a little about SEO, you know how important your page’s title tag is. Not only is it one of the top on-page ranking factors, but it’s also the first introduction that searchers have to your website. Get it right, and you’ll see throngs of new customers on your site. Get it wrong,…

When Should I Start Planning for the Holidays?
holiday marketing plan
When Should I Start Planning for the Holidays?

As we start wrapping up the summer, the holidays might be the last thing on your mind. But if you’re a business owner or marketer, you’d better be thinking about more than your tan or that last trip to the pool. Yes, now is the time to finalize your business’s holiday plans. If you want to make…

Why Aren't We Getting More Organic Traffic?
organic
Why Aren't We Getting More Organic Traffic?

You have a great marketing plan and top-notch search rankings. So where’s all your organic traffic? Shouldn’t it be going up all the time? A lot of businesses live and die by organic search. A typical internet marketing plan may consist of this logic: Do SEO Get top rankings Get tons of traffic Make tons of sales…

Does My Business Need Google Reviews?
local google reviews
Does My Business Need Google Reviews?

You have a local business. You depend on Google for customers to find your local business. But is just being there good enough? Local search results have seen a lot of shakeups over the years. Most recently, Google reduced the local pack to just 3 results. The world of local search is now more cutthroat…

How Do I Calculate Conversion Rate on My Website?
How Do I Calculate Conversion Rate on My Website?

Conversion rate may seem like one of the best ways to determine the overall quality of your website. According to Google Analytics, calculating your conversion rate is really simple. Take the number of goal completions and divide it by the number of sessions. Boom! You have a conversion rate. Would you look at that? Over…

How To Make Sure You Aren't Blocking Important Files from Search Engines
blocking search engines
How To Make Sure You Aren't Blocking Important Files from Search Engines

There seems to be a fair amount of confusion out there regarding what Google, Bing, and other search engines need to access in order to render your website properly. A few weeks ago, Google began sending out messages to webmasters warning of important resources being blocked from the search engines. Here’s the deal: Google needs…

What Can I Do About Inappropriate or Inaccurate Business Reviews?
bad review
What Can I Do About Inappropriate or Inaccurate Business Reviews?

Bad reviews can destroy your business. It may sound a bit dramatic, but it’s true. This year alone, we’ve seen multiple cases where businesses were so overwhelmed by bad reviews on Yelp and Google they had no choice but to shut down. We saw one of these cases just this week. After it was announced…

Do We Need a Mobile App for Our Business?
Do We Need a Mobile App for Our Business?

As the never-ending hubbub over mobile device usage rages on, many website owners are being told they must have a mobile app. From claims that mobile has killed web design to unsolicited emails that offer you an amazing mobile app for $99, it’s hard to sift through all the fearmongering and empty promises. So let’s…

Should We Allow Comments on Our Company Blog?
blog comments
Should We Allow Comments on Our Company Blog?

Having a blog on your company website can have a positive impact on your business. It can also feel like the bane of your existence. Coming up with content for your business blog is difficult enough without having to deal with loads of useless blog comments. Yes, that’s right. It’s 2015 and spammers are still…

Contact First Scribe today for web design that's truly designed to help your business grow.