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Category Archives: eCommerce
When Should I Start Planning for the Holidays?
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When Should I Start Planning for the Holidays?

As we start wrapping up the summer, the holidays might be the last thing on your mind. But if you’re a business owner or marketer, you’d better be thinking about more than your tan or that last trip to the pool. Yes, now is the time to finalize your business’s holiday plans. If you want to make…

TLS v1.0 now blocked by PCI Compliance Standards
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TLS v1.0 now blocked by PCI Compliance Standards

The Payment Card Industry Data Security Standard (PCI DSS) is a set of requirements designed to ensure that ALL companies processing, storing, or transmitting credit card information maintain a secure environment. Over the last few years, exploits have been discovered in the communication protocols of legacy web browsers, prompting changes in PCI compliance guidelines. Recent rules require…

How to Create Abandoned Cart Emails that Work
abandoned-cart
How to Create Abandoned Cart Emails that Work

If you have an ecommerce website, you know how important it is to stay in front of your customers. You also know that many of your visitors add items to the cart without purchasing them. Because you are a savvy business owner, you are aware of the importance of abandoned cart emails. It’s a pretty…

How Can I Make My Products Rank Better In Search Results?
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How Can I Make My Products Rank Better In Search Results?

This may seem obvious, but people won’t buy something they can’t find. Getting people to find your products isn’t always easy. Sure, once they land on your site you can direct them to the right products by having fluid navigation and accurate search features. But you have to get them to your site first. Many…

Why Are My Online Customers Abandoning Their Shopping Carts?
abandoned shopping cart
Why Are My Online Customers Abandoning Their Shopping Carts?

If you have an ecommerce website, you probably deal with shopping cart abandonment. You aren’t alone. This is a problem every ecommerce website faces, including the biggest online retailers in the world. It’s also a problem you’ll never be able to completely fix, but that doesn’t mean you can’t make some big improvements that will…

Ten Reasons Your Ecommerce Site Isn't Converting – And How You Can Fix It
ecommerce
Ten Reasons Your Ecommerce Site Isn't Converting – And How You Can Fix It

Getting people to your site isn’t always the hardest part. For many ecommerce websites, the main problem is getting people to buy something. In fact, the median conversion rate for ecommerce sites is less than 2%. This means only a tiny fraction of your visitors are actual customers. There are two main reasons why people…

Troubleshooting Magento Configurable Swatches
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Troubleshooting Magento Configurable Swatches

Things work great until they don’t. Configurable color swatches are nothing new to the eCommerce industry. The ability to show customers how different colors or patterns actually look on a product can certainly help to improve conversion rates. We’re living in a visual world. Would you really want to order that orange/slime/green pair of shoes…

Why You Should Be Using Magento for Your E-Commerce Site
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Why You Should Be Using Magento for Your E-Commerce Site

Many website owners expect instant riches when they launch an e-commerce site. Naturally, many website owners end up disappointed. E-commerce is not as simple as throwing a few products online and watching orders roll in. While we often hear statistics like “60% of all transactions will occur online by 2017,” simply having an e-commerce website…

PUMA Partners with First Scribe to Launch Online Store for Australia
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PUMA Partners with First Scribe to Launch Online Store for Australia

PUMA, a worldwide leader in athletic footwear and apparel, has partnered with First Scribe to develop and launch a new online storefront for their Australian market — http://au.puma.com. First Scribe has a long history with numerous PUMA employees and has worked with them on previous projects for Kenneth Cole, Tommy Hilfiger, Pour La Victoire and…

First Scribe pushes towards 100 Magento Projects
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First Scribe pushes towards 100 Magento Projects

First Scribe has designed and developed over 65 e-commerce websites powered by the Magento® platform and has assisted with performance optimization, hosting, customization, module development, and SEM on dozens of others. We’ve done Magento® projects of all sizes, from large e-tailers that push hundreds of orders a day via their First Scribe managed multi-server platforms…

X.commerce Should be on Your Radar
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X.commerce Should be on Your Radar

What Is X.commerce? X.commerce is set to be the future of how online stores are developed because it will be a one-stop, open-source, solution for retailers and web developers. It also looks to connect the gap from online stores to brick & mortar. X.commerce was developed by eBay and officially announced in the fall of…

Hosting only crashes when you need it (Part 2)
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Hosting only crashes when you need it (Part 2)

It wasn’t all that long ago that we reported the ramp-up to Christmas was causing some hosting troubles.  So much so that it took Tommy Hilfiger down. Today we found another one. This is a smaller company so they will remain safely anonymous.  However, the story remains the same – Not enough.   Moral of…

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