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A brief history of the meta description and how to write a good one
meta description featured
A brief history of the meta description and how to write a good one

Meta descriptions play an important role in how your webpages appear and perform on search engine results pages. The meta description itself has undergone several major changes in recent years, but its importance is one aspect that has stayed the same, if not increased. Here’s a brief history of the meta description’s wild ride through the…

Ecommerce best practices every online seller should adopt
Ecommerce best practices every online seller should adopt

For today’s online retailers, it’s essential to provide shoppers with the highest quality experience possible. Failing to do so often results in a loss of business and a damage to brand reputation. As ecommerce has continued to grow, its trends and uses have developed and continue to be shaped by some of the largest retailers…

Do I Need to Write Content for My Ecommerce Category Pages?
Do I Need to Write Content for My Ecommerce Category Pages?

Category pages are often overlooked when planning content for your ecommerce website. After all, most people just view a category page as a collection of products. Show your customers the products and let them figure it out, right? If you want your category pages to dominant search results and provide a great experience for your…

When Should I Start Planning for the Holidays?
holiday marketing plan
When Should I Start Planning for the Holidays?

As we start wrapping up the summer, the holidays might be the last thing on your mind. But if you’re a business owner or marketer, you’d better be thinking about more than your tan or that last trip to the pool. Yes, now is the time to finalize your business’s holiday plans. If you want to make…

TLS v1.0 now blocked by PCI Compliance Standards
TLS v1.0 now blocked by PCI Compliance Standards

The Payment Card Industry Data Security Standard (PCI DSS) is a set of requirements designed to ensure that ALL companies processing, storing, or transmitting credit card information maintain a secure environment. Over the last few years, exploits have been discovered in the communication protocols of legacy web browsers, prompting changes in PCI compliance guidelines. Recent rules require…

How to Create Abandoned Cart Emails that Work
How to Create Abandoned Cart Emails that Work

If you have an ecommerce website, you know how important it is to stay in front of your customers. You also know that many of your visitors add items to the cart without purchasing them. Because you are a savvy business owner, you are aware of the importance of abandoned cart emails. It’s a pretty…

How Can I Make My Products Rank Better In Search Results?
How Can I Make My Products Rank Better In Search Results?

This may seem obvious, but people won’t buy something they can’t find. Getting people to find your products isn’t always easy. Sure, once they land on your site you can direct them to the right products by having fluid navigation and accurate search features. But you have to get them to your site first. Many…

Why Are My Online Customers Abandoning Their Shopping Carts?
abandoned shopping cart
Why Are My Online Customers Abandoning Their Shopping Carts?

If you have an ecommerce website, you probably deal with shopping cart abandonment. You aren’t alone. This is a problem every ecommerce website faces, including the biggest online retailers in the world. It’s also a problem you’ll never be able to completely fix, but that doesn’t mean you can’t make some big improvements that will…

Ten Reasons Your Ecommerce Site Isn't Converting – And How You Can Fix It
Ten Reasons Your Ecommerce Site Isn't Converting – And How You Can Fix It

Getting people to your site isn’t always the hardest part. For many ecommerce websites, the main problem is getting people to buy something. In fact, the median conversion rate for ecommerce sites is less than 2%. This means only a tiny fraction of your visitors are actual customers. There are two main reasons why people…

Troubleshooting Magento Configurable Swatches
Troubleshooting Magento Configurable Swatches

Things work great until they don’t. Configurable color swatches are nothing new to the eCommerce industry. The ability to show customers how different colors or patterns actually look on a product can certainly help to improve conversion rates. We’re living in a visual world. Would you really want to order that orange/slime/green pair of shoes…

Why You Should Be Using Magento for Your E-Commerce Site
Why You Should Be Using Magento for Your E-Commerce Site

Many website owners expect instant riches when they launch an e-commerce site. Naturally, many website owners end up disappointed. E-commerce is not as simple as throwing a few products online and watching orders roll in. While we often hear statistics like “60% of all transactions will occur online by 2017,” simply having an e-commerce website…

PUMA Partners with First Scribe to Launch Online Store for Australia
PUMA Partners with First Scribe to Launch Online Store for Australia

PUMA, a worldwide leader in athletic footwear and apparel, has partnered with First Scribe to develop and launch a new online storefront for their Australian market — http://au.puma.com. First Scribe has a long history with numerous PUMA employees and has worked with them on previous projects for Kenneth Cole, Tommy Hilfiger, Pour La Victoire and…

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