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Should You Hire an Agency or In-House for Online Marketing?
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Should You Hire an Agency or In-House for Online Marketing?

Let’s start with the obvious: if your business is online, you must have an online strategy. Now let’s follow that up with something that should be just as obvious: if you have a business today, you must be online. Therefore, it should go without saying that every business needs an online strategy. Now on to…

How the New Google SERP Layouts Might (or Might Not) Affect Your Website
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How the New Google SERP Layouts Might (or Might Not) Affect Your Website

Whenever Google makes a change to the search results, the internet buzzes with excitement, disappointment, disapproval, despair, hope, fear, and a million other reactions. A handful of conspiracy theorists waste no time hopping out of wherever they hide when they aren’t spreading conspiracies and explain how the new change will be the end of all…

How to Be an A/B Test Superstar
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How to Be an A/B Test Superstar

We all dream of having a website that converts at astronomical rates—a website that dominates the competition and turns every visitor into a customer. To get there, you have to have a good product or service and a great website. But you also have to be an A/B test superstar. Okay, so you’ll never get…

5 New Year's Resolutions for Your Website
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5 New Year's Resolutions for Your Website

What would a new year be without a handful of hopeful resolutions that you abandon by the end of January? Well, this year is going to be different. This year, you’re going to see those resolutions to completion.  If you haven’t set any new goals for your website yet this year, it’s time to get…

5 Most Important Factors for a High-Quality Website
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5 Most Important Factors for a High-Quality Website

If you want your website to attract customers and business, you need to provide a high-quality experience. But how exactly can you do this with your website? While the quality of a website is not a strictly quantifiable thing, there are set factors that help establish just how good a website is. To find these…

13 Crazy SEO Superstitions People Actually Believe
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13 Crazy SEO Superstitions People Actually Believe

If a black cat crosses your path, you might trip. If you walk under a ladder, the ladder might fall on your head. If you break a mirror, you might get a shard of glass embedded in your face. Aside from these obvious consequences, very few people actually believe that bad luck comes from any…

5 Ways You're Doing A/B Testing Wrong
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5 Ways You're Doing A/B Testing Wrong

To get the most out of your website, you need to know what works. While following general best practices is a great way to start, the only true way to know what will work best for your website is by using data. Cue the A/B test. Used properly, A/B testing is one of the most…

Using the Force to Turn Your Website into a Conversion Jedi
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Using the Force to Turn Your Website into a Conversion Jedi

If your website isn’t converting the way you want it to, then you need to start using the Force. Having a great-looking website is fantastic, but winning on the internet requires so much more. By using the Force, you can turn your website into a conversion Jedi. Target Customers You Must You can’t sell anything…

What Metrics Should I Use To Measure Success?
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What Metrics Should I Use To Measure Success?

You spend a boatload of money on your website, but how do you know it’s successful? It’s one of those questions business owners frequently wonder about but don’t actively seek to answer. Instead, they often make marketing decisions based on gut feeling. Exhibit A: Well, I feel like the phone has been ringing more often, so I…

April Fools' Day 2015 Winners and Losers
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April Fools' Day 2015 Winners and Losers

What used to be a day of harmless (and some not-so-harmless) pranks has turned into a marketer’s dream. It’s a day of creativity, fun, and marketing stunts that build brand awareness, gain media attention, and maybe even drive a sale or two. April Fools’ Day is no longer about saran wrap and other pettiness. It…

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