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Category Archives: Marketing
Website not converting? Here's why.
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Website not converting? Here's why.

Of all the ways to measure success on your business’s website, conversion rate should be at the top of the list. This is a key indicator you need to be tracking to determine how well all the time and money you put into your site is translating into profit for you.  The term “conversion” might…

Unpacking 8 Website Abbreviations Every Website Owner Needs to Know
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Unpacking 8 Website Abbreviations Every Website Owner Needs to Know

The world wide web (www) is an endless cosmos with an in-depth language all its own. In order to be successful in this cosmos, it’s important to have a firm grasp of the language and many of its key terms that are used on a constant basis. You have to talk the talk before you…

What to look for in an entry-level digital marketing position
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What to look for in an entry-level digital marketing position

It keeps getting harder and harder to find a good job in the digital marketing industry. With countless factors in play, navigating your way onto the right career path takes endless applications, patience, and persistence. Given this sea of openings, some companies have made a habit out of posting intentionally misleading jobs in order to…

How Marketing Automation Can Make Life Easier for You and Your Audience
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How Marketing Automation Can Make Life Easier for You and Your Audience

There’s more to an effective marketing strategy than simply producing good content. That’s just part of the foundation. James Cameron’s job wasn’t done when he finished writing The Terminator. Quite the opposite, in fact. He was then faced with the even greater challenges of bringing the script to life and getting butts in the seats. Successfully marketing your…

5 Things to Know Before Applying for a Digital Marketing or SEO Position
5 Things to Know Before Applying for a Digital Marketing or SEO Position

If you’re applying for a job in digital marketing or SEO, prepare to be up against a lot of competition. As with any other job, you have to be able to stand out from the hundreds of other job applicants. Digital marketing is a hot career path that’s rapidly growing, making it all the more…

Everything You Need to Know Before Adding Pop-ups to Your Website
Everything You Need to Know Before Adding Pop-ups to Your Website

As a website user, you probably hate pop-ups. But as a business owner, web designer or marketer, you sometimes have to put your personal feelings aside. Contrary to what many people say, pop-ups are not the root of all evil. Sometimes they are useful—both to you as a website owner and to your users. Of…

13 Crazy SEO Superstitions People Actually Believe
13 Crazy SEO Superstitions People Actually Believe

No matter how quickly the world of SEO changes, tactics of the spammier olden days of the industry refuse to die. In spite of much evidence to the contrary, many people cling to these old ideas, some of which were never true. It’s almost enough to make you imagine clans of SEO wizards and witches…

Should You Hire an Agency or In-House for Online Marketing?
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Should You Hire an Agency or In-House for Online Marketing?

Let’s start with the obvious: if your business is online, you must have an online strategy. Now let’s follow that up with something that should be just as obvious: if you have a business today, you must be online. Therefore, it should go without saying that every business needs an online strategy. Now on to…

How the New Google SERP Layouts Might (or Might Not) Affect Your Website
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How the New Google SERP Layouts Might (or Might Not) Affect Your Website

Whenever Google makes a change to the search results, the internet buzzes with excitement, disappointment, disapproval, despair, hope, fear, and a million other reactions. A handful of conspiracy theorists waste no time hopping out of wherever they hide when they aren’t spreading conspiracies and explain how the new change will be the end of all…

How to Be an A/B Test Superstar
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How to Be an A/B Test Superstar

We all dream of having a website that converts at astronomical rates—a website that dominates the competition and turns every visitor into a customer. To get there, you have to have a good product or service and a great website. But you also have to be an A/B test superstar. Okay, so you’ll never get…

5 New Year's Resolutions for Your Website
5 New Year's Resolutions for Your Website

What would a new year be without a handful of hopeful resolutions that you abandon by the end of January? Well, this year is going to be different. This year, you’re going to see those resolutions to completion.  If you haven’t set any new goals for your website yet this year, it’s time to get…

5 Most Important Factors for a High-Quality Website
5 Most Important Factors for a High-Quality Website

If you want your website to attract customers and business, you need to provide a high-quality experience. But how exactly can you do this with your website? While the quality of a website is not a strictly quantifiable thing, there are set factors that help establish just how good a website is. To find these…

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