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Category Archives: Search Engine Optimization
Was There a Google Algorithm Update Today?
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Was There a Google Algorithm Update Today?

Yes, there probably was. With between 500 and 600 updates to the Google search algorithm every year, you can almost always count on one. Some of them are big. Some of them even have names. Others never get confirmed. No matter what the case, Google is always updating its algorithm. But does it really matter?…

Why You Shouldn't Always Try to Rank for High-Volume Keywords
Why You Shouldn't Always Try to Rank for High-Volume Keywords

Imagine how cool it would be if your website could rank number one for all the biggest keywords in the world. Assuming your hosting provider could accommodate the millions of visitors you’d get every second, you’d be an instant billionaire with all those new customers! Too bad that’s not how SEO works. Most business owners…

5 Things to Know Before Applying for a Digital Marketing or SEO Position
5 Things to Know Before Applying for a Digital Marketing or SEO Position

If you’re applying for a job in digital marketing or SEO, prepare to be up against a lot of competition. As with any other job, you have to be able to stand out from the hundreds of other job applicants. Digital marketing is a hot career path that’s rapidly growing, making it all the more…

What You Need to Do Now to Get Ready for Google's Mobile-First Index
What You Need to Do Now to Get Ready for Google's Mobile-First Index

It seems like it’s been forever since Google first announced its mobile-first index. So where exactly is it? Don’t worry, it’s coming, and Google has given you ample warning. According to the latest reports, Google is hoping to release the mobile-first index early in 2018, but it could be a little later. That really doesn’t…

Why an SSL Certificate Should Be Your Next Website Upgrade
Why an SSL Certificate Should Be Your Next Website Upgrade

It’s been almost three years since Google first told everyone they should make the switch to HTTPS. In their passionate plea to website owners to create a more secure internet, they used a rallying cry that would surely go straight to the heart of everyone: HTTPS would become a ranking signal. Not surprisingly, the world…

5 Signs You're Working with a Bad SEO Company
bad review
5 Signs You're Working with a Bad SEO Company

Google recently released a great video offering advice to businesses looking to hire an SEO. It’s mandatory watching for anyone in that situation. Of course, if you’re already working with an SEO company, you probably aren’t looking for a video explaining how to hire the right SEO. But maybe you are trying to figure out…

13 Crazy SEO Superstitions People Actually Believe
13 Crazy SEO Superstitions People Actually Believe

No matter how quickly the world of SEO changes, tactics of the spammier olden days of the industry refuse to die. In spite of much evidence to the contrary, many people cling to these old ideas, some of which were never true. It’s almost enough to make you imagine clans of SEO wizards and witches…

Santa Tracker Showdown
Santa Tracker Showdown Featured Image
Santa Tracker Showdown

Every December, Google and Bing add a new element to their rivalry. Both create interactive websites that allow users to see what’s going on at the North Pole, and to track the man himself on his Christmas Eve journey. NORAD (yes, that NORAD) has been tracking Santa’s December 24th trip since the 1950s, and in…

Google's Mobile Index is Coming and What That Means for Your Business
Google's Mobile Index is Coming and What That Means for Your Business

Edit: As of 6/14/17, Google is still testing the Mobile Index and says it likely won’t be released until 2018.  In case you haven’t heard, mobile is a pretty big deal. And with Google’s forthcoming mobile index, it’s about to get bigger.  If your business hasn’t felt the impact of mobile yet, you will soon. Over the…

What Business Owners Need to Know About Google Penguin 4.0
What Business Owners Need to Know About Google Penguin 4.0

After almost two years of wild speculation and plenty of complaining from SEOs and website owners, the new version of Google’s Penguin is finally here. Unlike previous versions of Penguin, this one operates in real-time and is baked right into Google’s core algorithm. Sounds great, right? But if you’re wondering just what this means for…

Should You Hire an Agency or In-House for Online Marketing?
online marketing agency
Should You Hire an Agency or In-House for Online Marketing?

Let’s start with the obvious: if your business is online, you must have an online strategy. Now let’s follow that up with something that should be just as obvious: if you have a business today, you must be online. Therefore, it should go without saying that every business needs an online strategy. Now on to…

Why Doesn't Google Use My Title Tag and Meta Description In Search Results?
Why Doesn't Google Use My Title Tag and Meta Description In Search Results?

If you know even a little about SEO, you know how important your page’s title tag is. Not only is it one of the top on-page ranking factors, but it’s also the first introduction that searchers have to your website. Get it right, and you’ll see throngs of new customers on your site. Get it wrong,…

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