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Category Archives: Search Engine Optimization
A brief history of the meta description and how to write a good one
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A brief history of the meta description and how to write a good one

Meta descriptions play an important role in how your webpages appear and perform on search engine results pages. The meta description itself has undergone several major changes in recent years, but its importance is one aspect that has stayed the same, if not increased. Here’s a brief history of the meta description’s wild ride through the…

Is Page Speed Really That Important?
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Is Page Speed Really That Important?

The term “page speed” sure sounds like it should be of the utmost importance to pretty much every website out there. But is it? With so much to consider in producing the best possible site, it’s easy to lose some of the finer details in the shuffle. We’re here to provide some insight into what…

Introducing Analog Websites, A Groundbreaking Achievement in Technology
analog websites
Introducing Analog Websites, A Groundbreaking Achievement in Technology

We all know how important it is to reach your customers whether they’re online or off. Well guess what? Your customers are spending more and more time offline. In fact, the average person spends more time not using websites than using websites. Between sleeping, showering, exercising, commuting, and just wanting to be more disconnected in…

The Secret to Writing Content That Ranks Really Well in Search
The Secret to Writing Content That Ranks Really Well in Search

We’ve all been there. You’re putting the finishing touches on some truly dynamite content you know is sure to impress and convert like nothing before. Then you hit publish. And no one sees it. It’s as if Shakespeare had flushed Hamlet down the toilet. The best writing in the world means nothing if it doesn’t…

Why Every Site Needs an SSL Certificate Now
Why Every Site Needs an SSL Certificate Now

Note: This post was originally published on May 31, 2017. The contents of this post have been updated to reflect the latest news concerning the importance of SSL certificates, particularly Google’s latest announcement regarding the release of Chrome 68.  It’s been almost three four years since Google first told everyone they should make the switch to…

Everything You Need to Know About 404 Errors (Including How They Can Help You)
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Everything You Need to Know About 404 Errors (Including How They Can Help You)

A great user experience means your visitors always find exactly what they want on the first try without any errors, right? While that would indeed be great, the fact is that mistakes do happen. Fortunately, we have error pages to take care of that. The 404 page is the error page you’re probably most familiar…

Was There a Google Algorithm Update Today?
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Was There a Google Algorithm Update Today?

Yes, there probably was. With between 500 and 600 updates to the Google search algorithm every year, you can almost always count on one. Some of them are big. Some of them even have names. Others never get confirmed. No matter what the case, Google is always updating its algorithm. But does it really matter?…

Why You Shouldn't Always Try to Rank for High-Volume Keywords
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Why You Shouldn't Always Try to Rank for High-Volume Keywords

Imagine how cool it would be if your website could rank number one for all the biggest keywords in the world. Assuming your hosting provider could accommodate the millions of visitors you’d get every second, you’d be an instant billionaire with all those new customers! Too bad that’s not how SEO works. Most business owners…

5 Things to Know Before Applying for a Digital Marketing or SEO Position
5 Things to Know Before Applying for a Digital Marketing or SEO Position

If you’re applying for a job in digital marketing or SEO, prepare to be up against a lot of competition. As with any other job, you have to be able to stand out from the hundreds of other job applicants. Digital marketing is a hot career path that’s rapidly growing, making it all the more…

What You Need to Do Now to Get Ready for Google's Mobile-First Index
What You Need to Do Now to Get Ready for Google's Mobile-First Index

It seems like it’s been forever since Google first announced its mobile-first index. So where exactly is it? Don’t worry, it’s coming, and Google has given you ample warning. According to the latest reports, Google is hoping to release the mobile-first index early in 2018, but it could be a little later. That really doesn’t…

5 Signs You're Working with a Bad SEO Company
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5 Signs You're Working with a Bad SEO Company

Google recently released a great video offering advice to businesses looking to hire an SEO. It’s mandatory watching for anyone in that situation. Of course, if you’re already working with an SEO company, you probably aren’t looking for a video explaining how to hire the right SEO. But maybe you are trying to figure out…

13 Crazy SEO Superstitions People Actually Believe
13 Crazy SEO Superstitions People Actually Believe

No matter how quickly the world of SEO changes, tactics of the spammier olden days of the industry refuse to die. In spite of much evidence to the contrary, many people cling to these old ideas, some of which were never true. It’s almost enough to make you imagine clans of SEO wizards and witches…

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