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Category Archives: Search Engine Optimization
Should You Hire an Agency or In-House for Online Marketing?
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Should You Hire an Agency or In-House for Online Marketing?

Let’s start with the obvious: if your business is online, you must have an online strategy. Now let’s follow that up with something that should be just as obvious: if you have a business today, you must be online. Therefore, it should go without saying that every business needs an online strategy. Now on to…

Why Doesn't Google Use My Title Tag and Meta Description In Search Results?
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Why Doesn't Google Use My Title Tag and Meta Description In Search Results?

If you know even a little about SEO, you know how important your page’s title tag is. Not only is it one of the top on-page ranking factors, but it’s also the first introduction that searchers have to your website. Get it right, and you’ll see throngs of new customers on your site. Get it wrong,…

Bing Predicts Falls to NCAA Madness: Results from First Two Rounds
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Bing Predicts Falls to NCAA Madness: Results from First Two Rounds

This will not be the year of the Bing Predicts perfect bracket. Not even close.  Through the first two rounds, Bing Predicts boasted of getting 33 of 48 games correct. While this 68% record would be pretty good, it’s not exactly 100% accurate. At least not in terms of how NCAA Final Four brackets really…

How the New Google SERP Layouts Might (or Might Not) Affect Your Website
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How the New Google SERP Layouts Might (or Might Not) Affect Your Website

Whenever Google makes a change to the search results, the internet buzzes with excitement, disappointment, disapproval, despair, hope, fear, and a million other reactions. A handful of conspiracy theorists waste no time hopping out of wherever they hide when they aren’t spreading conspiracies and explain how the new change will be the end of all…

Why Does It Take So Long for Google to Release a Penguin Update?
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Why Does It Take So Long for Google to Release a Penguin Update?

Google’s Penguin algorithm update is one of the most contentious aspects of the search engine. Many website owners fear the Penguin because of its seeming ability to crush businesses. SEO experts around the world debate whether Penguin is a sign of Google’s overarching evil. But aren’t penguins kind of cute? How can something that seems so…

What Google's Updated Webmaster Guidelines Really Mean
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What Google's Updated Webmaster Guidelines Really Mean

When it comes to giving advice on how to rank better in search results, Google is usually pretty general: create good content on a well-structured site that’s easy to use. Sounds easy, right? All you need is a few good content writers, a savvy developer, and an extensive team of usability experts. There’s no reason why your…

13 Must-Haves for SEO-Friendly Web Design
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13 Must-Haves for SEO-Friendly Web Design

Reality check: Google doesn’t care if your website looks pretty. Web design matters. It matters a lot. You want your website to capture your audience. Customers are more like to convert on a website that’s modern and professional. But the search engines aren’t basing rankings on how pretty your website is. If you’ve spent much…

2015 Internet Marketing Recap: Mobile, AI, Remarketing, and More
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2015 Internet Marketing Recap: Mobile, AI, Remarketing, and More

Every year brings exciting new developments to the world of online marketing. While these changes can terrify some business owners and marketers, they often create great new opportunities to reach bigger audiences and generate more leads. Of course, this requires you to keep up with the latest trends and to stay away from questionable tactics.  2015…

Why Aren't We Getting More Organic Traffic?
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Why Aren't We Getting More Organic Traffic?

You have a great marketing plan and top-notch search rankings. So where’s all your organic traffic? Shouldn’t it be going up all the time? A lot of businesses live and die by organic search. A typical internet marketing plan may consist of this logic: Do SEO Get top rankings Get tons of traffic Make tons of sales…

5 Most Important Factors for a High-Quality Website
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5 Most Important Factors for a High-Quality Website

If you want your website to attract customers and business, you need to provide a high-quality experience. But how exactly can you do this with your website? While the quality of a website is not a strictly quantifiable thing, there are set factors that help establish just how good a website is. To find these…

13 Crazy SEO Superstitions People Actually Believe
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13 Crazy SEO Superstitions People Actually Believe

If a black cat crosses your path, you might trip. If you walk under a ladder, the ladder might fall on your head. If you break a mirror, you might get a shard of glass embedded in your face. Aside from these obvious consequences, very few people actually believe that bad luck comes from any…

What Google's Real-Time Penguin Will Mean for Your Website
real time penguin
What Google's Real-Time Penguin Will Mean for Your Website

The word on the street is that we’ll have a new Google Penguin update before the end of 2015. The other word on the street is that this is the real-time Penguin we’ve all been waiting for. You know, the one that will update immediately and won’t require months and months of agony before you…

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