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Category Archives: Search Engine Optimization
5 Signs You're Working with a Bad SEO Company
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5 Signs You're Working with a Bad SEO Company

Google recently released a great video offering advice to businesses looking to hire an SEO. It’s mandatory watching for anyone in that situation. Of course, if you’re already working with an SEO company, you probably aren’t looking for a video explaining how to hire the right SEO. But maybe you are trying to figure out…

13 Crazy SEO Superstitions People Actually Believe
13 Crazy SEO Superstitions People Actually Believe

No matter how quickly the world of SEO changes, tactics of the spammier olden days of the industry refuse to die. In spite of much evidence to the contrary, many people cling to these old ideas, some of which were never true. It’s almost enough to make you imagine clans of SEO wizards and witches…

Google's Mobile Index is Coming and What That Means for Your Business
Google's Mobile Index is Coming and What That Means for Your Business

Edit: As of 11/4, Google is testing its mobile index. The mobile index is not currently available to all users and is likely still months away from being fully live.   In case you haven’t heard, mobile is a pretty big deal. And with Google’s forthcoming mobile index, it’s about to get bigger.  If your business…

What Business Owners Need to Know About Google Penguin 4.0
What Business Owners Need to Know About Google Penguin 4.0

After almost two years of wild speculation and plenty of complaining from SEOs and website owners, the new version of Google’s Penguin is finally here. Unlike previous versions of Penguin, this one operates in real-time and is baked right into Google’s core algorithm. Sounds great, right? But if you’re wondering just what this means for…

Should You Hire an Agency or In-House for Online Marketing?
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Should You Hire an Agency or In-House for Online Marketing?

Let’s start with the obvious: if your business is online, you must have an online strategy. Now let’s follow that up with something that should be just as obvious: if you have a business today, you must be online. Therefore, it should go without saying that every business needs an online strategy. Now on to…

Why Doesn't Google Use My Title Tag and Meta Description In Search Results?
Why Doesn't Google Use My Title Tag and Meta Description In Search Results?

If you know even a little about SEO, you know how important your page’s title tag is. Not only is it one of the top on-page ranking factors, but it’s also the first introduction that searchers have to your website. Get it right, and you’ll see throngs of new customers on your site. Get it wrong,…

Bing Predicts Falls to NCAA Madness: Results from First Two Rounds
Bing Predicts Falls to NCAA Madness: Results from First Two Rounds

This will not be the year of the Bing Predicts perfect bracket. Not even close.  Through the first two rounds, Bing Predicts boasted of getting 33 of 48 games correct. While this 68% record would be pretty good, it’s not exactly 100% accurate. At least not in terms of how NCAA Final Four brackets really…

How the New Google SERP Layouts Might (or Might Not) Affect Your Website
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How the New Google SERP Layouts Might (or Might Not) Affect Your Website

Whenever Google makes a change to the search results, the internet buzzes with excitement, disappointment, disapproval, despair, hope, fear, and a million other reactions. A handful of conspiracy theorists waste no time hopping out of wherever they hide when they aren’t spreading conspiracies and explain how the new change will be the end of all…

Why Does It Take So Long for Google to Release a Penguin Update?
Why Does It Take So Long for Google to Release a Penguin Update?

Google’s Penguin algorithm update is one of the most contentious aspects of the search engine. Many website owners fear the Penguin because of its seeming ability to crush businesses. SEO experts around the world debate whether Penguin is a sign of Google’s overarching evil. But aren’t penguins kind of cute? How can something that seems so…

What Google's Updated Webmaster Guidelines Really Mean
What Google's Updated Webmaster Guidelines Really Mean

When it comes to giving advice on how to rank better in search results, Google is usually pretty general: create good content on a well-structured site that’s easy to use. Sounds easy, right? All you need is a few good content writers, a savvy developer, and an extensive team of usability experts. There’s no reason why your…

13 Must-Haves for SEO-Friendly Web Design
13 Must-Haves for SEO-Friendly Web Design

Reality check: Google doesn’t care if your website looks pretty. Web design matters. It matters a lot. You want your website to capture your audience. Customers are more like to convert on a website that’s modern and professional. But the search engines aren’t basing rankings on how pretty your website is. If you’ve spent much…

2015 Internet Marketing Recap: Mobile, AI, Remarketing, and More
2015 Internet Marketing Recap: Mobile, AI, Remarketing, and More

Every year brings exciting new developments to the world of online marketing. While these changes can terrify some business owners and marketers, they often create great new opportunities to reach bigger audiences and generate more leads. Of course, this requires you to keep up with the latest trends and to stay away from questionable tactics.  2015…

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