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Category Archives: Social Media
Google+ Will Die a Million Deaths Before It's Gone
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Google+ Will Die a Million Deaths Before It's Gone

One of the funniest recurring jokes in the world of internet marketing and tech is, “Google+ is dead.” We’ve pretty much been joking about it since the social media platform launched. And we’ve all made some hilarious graphic for it: Wait, did I say funniest joke? I meant most overused. The Beginning of a Long…

Google+ Collections: Pinterest Rip-off or Valuable New Business Tool?
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Google+ Collections: Pinterest Rip-off or Valuable New Business Tool?

Within hours of Google’s announcement regarding the release of Google+ Collections, some critics were already calling it a failed Pinterest knockoff. These critics might not have been completely without good reason to make such an early proclamation of death. At first glance, this does seem a bit like Pinterest-lite. And it goes without saying that…

What Should We Post On Our Blog and Social Media?
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What Should We Post On Our Blog and Social Media?

Figuring out what to talk about on your blog and social media accounts can be quite the challenge for many businesses. Fortunately, it doesn’t have to be a difficult pursuit. After all, you can write about anything you want. Okay, maybe we should qualify that a bit. When I say “anything you want,” I really…

Creating a Call-to-Action for Your Facebook Business Page
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Creating a Call-to-Action for Your Facebook Business Page

What if you could use your Facebook page to help your business? If only you could increase newsletter sign ups, bring in more leads, or get more people to your store through your Facebook page… Well, today just might be your lucky day. Enter the Facebook “Call-to-Action”: Yes, that’s right. Facebook is offering a free tool to…

Facebook Introduces Free Organic Targeting for All Pages
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Facebook Introduces Free Organic Targeting for All Pages

During the past few years, we’ve seen the organic reach of Facebook pages plummet. Finally, it looks like there is some relief. And Facebook is giving it to us for free. Earlier this week, Facebook announced two new publisher tools that are immediately available to all Page owners: Interest Targeting and Post End Date. Before…

Getting More Out Of Facebook When Facebook Gives You Less
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Getting More Out Of Facebook When Facebook Gives You Less

There’s little doubt that social media is here to stay, but just how relevant is a Facebook page for most businesses? Facebook insists a business page is an integral piece of marketing, but the social media giant also recently announced it would remove all “overly promotional” posts from news feeds in 2015. This type of…

5 Things to Consider before Ditching Facebook and Joining Ello
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5 Things to Consider before Ditching Facebook and Joining Ello

If you’re ready to say goodbye to Facebook, you aren’t the only one. However, there hasn’t been a good enough reason to make the leap off the social media giant. Maybe that’s about to change. Say hello to Ello, a “simple, beautiful, and ad-free” social media alternative. You’ve probably noticed sudden buzz about Ello in your…

The New Twitter is Here
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The New Twitter is Here

Twitter is trying to simplify its platform so they can capture users who have been having trouble understanding how Twitter works. Their first major change has been to the layout, which surprisingly, makes it look like Facebook. Good move? Bad move? While I don’t think it’s a bad change, I do think it’s pretty uninspired….

G+ Custom URLs Not so Custom... Yet
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G+ Custom URLs Not so Custom... Yet

It’s been a few weeks since Google Plus custom URLs went live and there’s already one common occurrence – you might not get the URL you want. There’s a twist – it isn’t because people have been slow to claim their custom URLs, rather, it’s because Google is deciding whether you get the custom URL…

Conversation Prism v4.0
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Conversation Prism v4.0

The 4th installment of the Conversation Prism by Brian Solis and JESS3 was released earlier this summer and is far more refined than the 3 previous versions. It’s a great tool to use if you’re looking to experiment with new social networks. The prism allows you to quickly find top social networks across 26 unique…

Google's Databoard for Research Insights
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Google's Databoard for Research Insights

Google has created a handy infographic creating tool for everyone to use. Currently, all the data focuses on the growth of mobile search, which is admittedly, a very hot topic right now.

Google Glass and Augmented Reality
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Google Glass and Augmented Reality

In 2007 a revolutionary product was introduced that changed the way people live their daily lives. I’m talking about the original iPhone, a product that moved computing away from traditional computers and put the web at people’s fingertips. The smartphone has had a big impact on the way people live.

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