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A website redesign is not an easy process — but it is worth it
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A website redesign is not an easy process — but it is worth it

It takes a lot of time and effort to put your website through a redesign. Maybe that’s why you’ve been putting it off. The process can seem daunting and intimidating, but the benefits of a professional, well-done redesign far outweigh any of those concerns. If you’re sick of seeing your site living in the past,…

6 common web design pitfalls
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6 common web design pitfalls

Your website’s design is arguably its most important feature. But we’re not just talking about the way it looks. That’s only one aspect of effective design. A site’s appearance and the way it functions need to come together to deliver the greatest level of user experience. Your visitors’ first impressions are crucial, and no one wants to…

7 signs your website is ready for a redesign
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7 signs your website is ready for a redesign

A website redesign is one of the most effective ways to give your entire business a measurable and lasting tune-up. But how do you know when it’s time for a redesign? Deciding to pre-schedule a redesign for every few years isn’t the best strategy, as it could cause you either to wait too long to update or…

Ecommerce best practices every online seller should adopt
Ecommerce best practices every online seller should adopt

For today’s online retailers, it’s essential to provide shoppers with the highest quality experience possible. Failing to do so often results in a loss of business and a damage to brand reputation. As ecommerce has continued to grow, its trends and uses have developed and continue to be shaped by some of the largest retailers…

7 simple ways to improve your website’s UX
7 simple ways to improve your website’s UX

Few things matter to your website more than user experience. You could have innovative products and tons of useful information but none of that will matter if users have a bad time when they visit your site. Imagine going to the Super Bowl, being unable to find your seat, eventually sitting behind a pillar, and…

5 reasons you need a custom-designed website
5 reasons you need a custom-designed website

When you first set out in creating your website, you’ll have an important choice to make. I’m not talking about the choice to make your homepage a fullscreen video of babies laughing in slow-motion – though that is important. I’m talking about the choice you’ll have to make between custom-designing your site or going with…

Website not converting? Here's why.
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Website not converting? Here's why.

Of all the ways to measure success on your business’s website, conversion rate should be at the top of the list. This is a key indicator you need to be tracking to determine how well all the time and money you put into your site is translating into profit for you.  The term “conversion” might…

Understanding WCAG 2.1 and its impact on web accessibility
Understanding WCAG 2.1 and its impact on web accessibility

Having an accessible website is essential if you want to reach all of your potential customers. With the release of new accessibility guidelines, there’s now an even clearer path to providing a great experience for every user. It’s been 10 years since we’ve seen an update in website accessibility guidelines. As you probably know, 10…

Unpacking 8 Website Abbreviations Every Website Owner Needs to Know
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Unpacking 8 Website Abbreviations Every Website Owner Needs to Know

The world wide web (www) is an endless cosmos with an in-depth language all its own. In order to be successful in this cosmos, it’s important to have a firm grasp of the language and many of its key terms that are used on a constant basis. You have to talk the talk before you…

Why An Open Source CMS Needs To Be Part Of Your Website Strategy
Why An Open Source CMS Needs To Be Part Of Your Website Strategy

Content management is one of the most important aspects of your new website. Gorgeous pages mean nothing if it doesn’t all come together in an efficient and collaborative way. Don’t do your pages (or your people) like that. The right content management system (CMS) will make creation and maintenance a breeze for all, allowing users to publish and update…

Web Design vs. Web Development – How They’re Different and Why You Need Both
web design and development
Web Design vs. Web Development – How They’re Different and Why You Need Both

When it comes to building an effective website, web design and web development are two halves of the same whole – a whole that consists of much more than just those two aspects. But that’s a talk for a different time. For now, let’s focus on design and development. While these two areas do overlap, they are…

Is Page Speed Really That Important?
page speed
Is Page Speed Really That Important?

The term “page speed” sure sounds like it should be of the utmost importance to pretty much every website out there. But is it? With so much to consider in producing the best possible site, it’s easy to lose some of the finer details in the shuffle. We’re here to provide some insight into what…

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