Comparison Shopping Engines
We’re just going to come right out and say it:
If you sell consumer products on an eCommerce site, you have to participate in comparison shopping engine ads. Period.
In short, they’re an aggregate list of products for sale online, often showing up as product listings displayed directly on the search results page. Comparison shopping engines are extremely popular because they allow shoppers to compare prices, availability and shipping options at a glance from different providers—then choose the merchant that offers the best overall value.
Product ads are a big part of eCommerce sales cycles, and comparison shopping engines require specific feeds to work. First Scribe knows how to master this type of advertising, and we have the experienced internet marketers to make it work for you.
In Q4 of 2014, product ads accounted for over half of non-branded clicks in Google. More than 30% of smartphone owners use their phones to comparison shop.