You may already know that search ads are effective because they match audience intent. A billboard for your contracting business reaches everyone who drives a car in the metro area, whereas a Google ad that pops up when someone searches “Minneapolis contractors” matches an intent to buy with a relevant solution.
What fewer people know about (and take advantage of) are ad extensions—things like imagery, clickable phone numbers, user ratings, hours of operation, maps and directions. All of these tools are available to you. All can dramatically improve your internet marketing. And all are best implemented by an experienced First Scribe internet marketing professional.
On average, ads with location extensions see a 10% boost in click through rate.